Premium digital media provider Mi9 has announced that Vinay Shriyan has joined the team as Programmatic Manager.
Shiryan’s experience in programmatic technologies extends to New Zealand success stories such as realestate.co.nz, Stuff, Scroll Media and Acquire Online.
At Mi9 his primary focus will be the smooth operation of its programmatic offering, ensuring customers and audiences can find one another efficiently and effectively.
Shriyan’s most recent role at Scroll Media saw him heading the advertising network and its media buying arm.
Mi9’s Managing Director, Rhys Heron says: “Vinay’s experience on the agency and publisher side of programmatic, and his intrinsic customer and technical focus, is a great win for our business, and I am looking forward to seeing this come together to help drive success for our customers.”
On his new role, Shiryan says: “I am thrilled to be joining the high energy team at Mi9, and am particularly excited about the opportunity to make a strong impact on the programmatic advertising ecosystem in NZ.
“My technical service skills agency-side and experience publisher-side, mean I can help uncomplicate the process of finding valuable audiences for media buyers.”
Mi9 has operated in digital publishing and advertising for over 14 years since establishment in February 2007.