The New Zealand Opera has appointed Federation as its lead agency in the country for brand, creative, strategy and design, effective immediately.
The company’s purpose is to enrich the cultural life of Kiwis through an experience of opera that connects, engages and inspires reflection on our human condition.
It has a long-term strategic agenda that seeks to re-imagine what opera might mean in New Zealand, with the goal of becoming a more relevant and inclusive national cultural organisation.
Director of Marketing and Development at NZ Opera, Terri Cumiskey, says that Federation’s creative and strategic firepower is what’s needed as the company looks to engage new audiences and reimagine the art form.
“Federation has a proven track record of creating impactful and effective work based on strong creative platforms and deep strategic insight.
“NZ Opera is committed to enhancing and evolving opera by adding a diverse, inclusive lens. Therefore we need an agency who can connect to the changing needs and demands of our current and future audiences.”
Managing Partner at Federation, Elizabeth Beatty, adds: “This is an amazing time of huge ambition for NZ Opera. We’re thrilled to be appointed lead creative agency working in partnership with Terri, and the General Director of NZ Opera, Thomas de Mallet Burgess.”