The Dairy Women’s Network and MediaWorks have formed a new partnership to reach out to dairy women across the country.
Through key messaging to be profiled on the Rural Exchange, Rural Today and more, the partnership allows the Dairy Women’s Network to promote new initiatives and events, strengthening New Zealand’s primary sector and promoting leaders within the dairy industry.
Dairy Women’s Network Chief Executive, Jules Benton, says: “MediaWorks sees the value in connecting with New Zealand’s dairy industry, and that they have chosen us to help build those connections is great.
“Through utilising MediaWorks’ channels, we will be able to increase our reach and continue to further upskill dairy women around the country, which we know will have a positive impact on the industry as a whole.”
The partnership also sees MediaWorks become the first to release information from the Dairy Women’s Network, in a series of exclusive news breaks.
Head of Rural for MediaWorks, Nick Fisher, says: “We are thrilled to formalise this partnership. For a long time we have had admiration for the work of Dairy Women’s Network, in the way they promote and support the dairy sector in NZ.
“It will be a great opportunity to strengthen the reach of this tremendous organisation and encourage more people to become involved.”
Head of Rural Content, Dominic George, says the partnership is a natural extension of the work the two organisations are already doing from a content perspective.
“DWN are at the forefront of the dairy sector in this regard and have some great stories to tell.”
MediaWorks joins 12 other Dairy Women’s Network partners and will be known as the organisation’s official media partner.
The partnership will also support and profile Dairy Women’s Network partners and the great work they do.
