Following strategic brand work for Integria Healthcare’s leading supplement brand, Thompson’s, Culture&Theory has been appointed as the company’s lead agency for the Australian and New Zealand markets.
Culture&Theory will be taking on creative duties including communications, social media, design and packaging.
Integria Healthcare boasts a strong portfolio with brands such as Thompson’s, Thursday Plantation, Eureka, Eagle and Medi-Herb.
ANZ Retail Marketing Manager Laura Willems says: “Culture&Theory proved that they had both the strategic and creative horsepower to drive our brands forward to unlock future potential.”
Culture&Theory Managing Director Jonte Goldwater says: “The team have loved working with the folks at Integria and we’re excited about how we can drive further growth.”
The win for Culture&Theory is testament to the momentum it has achieved after recently securing Regan Grafton as CCO & Partner and Jed Misa as Head of Social.