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How diverse is New Zealand advertising and marketing?

The Association of New Zealand Advertisers (ANZA) and the World Federation of Advertisers are calling on all members of the New Zealand marketing and advertising community to add their voice to the world’s first global diversity and inclusion census in marketing.

The first-ever global census of the marketing and advertising industry has recently gone live, designed to assess the scale of the diversity challenge facing the profession.

People from across the marketing industry, including brands, agencies, media, tech, consultancies and marketing services providers in 27 countries are being asked to take 15 minutes to fill in the survey which can be accessed here.

The survey will assess where the global advertising and marketing industry is in relation to diversity, equity and inclusion by investigating workforce composition across the industry as well as people’s perception of diversity and inclusion in the workplace, including uniquely their sense of belonging and their perception of progress.

The findings will be presented at leading global industry events in October this year and put into the public domain, and a follow up survey will be completed in 18 months’ time to measure progress.

“This is an unprecedented act of unity by the global marketing industry,” says Stephan Loerke, CEO at WFA.

“We are humbled and delighted by the support from our global and regional partners and, critically, from the national advertiser and agency associations – and their partner organisations – who are helping to drive the local samples.”

National advertiser associations and, in many cases, their agency association counterparts have confirmed participation in the census across a wide variety of countries and territories. ANZA CEO Lindsay Mouat says: “We wanted New Zealand to be part of this global census. As part of the local industry’s journey to a more diverse and inclusive culture, it is important we can benchmark where we stand with other counties, to help encourage further progress locally.”

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