Browsing: News

News
Future bright for digital agency in UK
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In this installment of Export Figures, we chat to expat Geoff Devereux, MD of London digital marketing company Delete.

Devereux was station manager of 95bFM for a couple of years in the 90s and worked as an IT consultant before moving to London 10 years ago. Now happily ensconced in …

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“Why aren’t you moving to Aussie?”
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Having made the decision to return to New Zealand after a long time spent working in advertising abroad, my colleagues and clients had difficulty understanding why I was choosing not to move to Sydney.

Months before “the best job in the world” competition grabbed the headlines, it seemed that Australia …

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Got your party frock for the Effies?
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Tune in to our tweets tonight at the advertising event of the year, the Effie Awards. StopPress correspondent David MacGregor will be tweeting live from Sky City Convention Centre – follow him @stoppressnz on the topic #effies.

The full list of winners will be posted after the ceremony.

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Orcon seeks Iggy Pop tarts
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The man himself

Iggy Pop is making a new band – and plans to fill it with Kiwis he meets online.

The 62-year-old Godfather of Punk is inviting Kiwi musicians to help him re-record The Passenger, one of his best known solo tracks. It’s all part of a promotion from …

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Economist mag launches pay wall
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The Economist has been readng NBR. Well, that’s how we’re interpreting it.

The 5000-year-old business title today announced it will try a new website pay wall from October 13. This from the HQ of the venerable rag:The existing pay wall, which allows non-subscribers to the magazine web …

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Conde Nast closes icon
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Gourmet: toast

The recession claims another scalp, Gourmet magazine, an icon in magazine publishing.

Founded in 1941 Gourmet is to food what Vogue is to fashion.

Condé Nast is also closing Modern Bride, Elegant Bride and parenting magazine Cookie.

The closure of Gourmet, with the November edition, is in stark …

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Win a marketing budget for horror film
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You there clever person, horror movie fan, bored agency creative, media student – has Ant Timpson got a deal for you. The passionate figurehead of all things film has conjured up a quirky competition to promote the film [REC] 2, the sequel to last year’s acclaimed horror hit [REC].

If …

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3 weeks to Marketing event of the year
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Got your tickets for the TVNZ/NZ Marketing Awards yet? Seats for the grand affair on October 30 are now extremely limited with only a handful left. Go to the Marketing Association website to register.

The esteemed finalists are:

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NZ’s first interactive site for online drama
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TVNZ’s newest drama lets you drive the plot by texting and getting involved online. It’s an innovative concept for Reservoir Hill, which debuts on Monday 12 October at www.tvnz.co.nz/reservoir-hill.

David Stubbs and Thomas Robins from KHF Media bring this unique format for the first …

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Healthcare embraces social media, peek at new kidult series
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The Media Counsel answers these questions this week: How can healthcare marketers cram extensive product information in a 140-character tweet? How much more is the UK spending on online advertising than on TV? What new kidult drama by Margaret Mahy is being exhibited at the MIPCOM international film and TV …

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Dream team joins Exposure
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Exposure communications company has racked up a ton of high profile, expertly executed ads in the past five years by director Kevin Denholm – Mitre 10, Westpac, Air New Zealand, Toyota, ANZ, Telecom to name a few – the only problem being, Denholm can only be in one place at one time …

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Vampire role play wins ORCA
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The winner of The Radio Bureau’s September ORCA is Rory McKechnie of DraftFCB for his ‘Late again’ ad for Prime TV’s True Blood.

This month’s judges, Phil Yule, Harriet Crampton and Basil Christensen, picked McKechnie’s ad for being a “really great concept that is a perfect …

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We are Wgtn animators – hear us roar!
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HoverLion is brothers Ned and Rollo Wenlock and producer Rebecca Moore. They are the new animation and motion graphics kids on the block, up and running for just over a month at their Willis St locale. Their impressive CV makes them fresh candidates for TVC creation and production, title sequences …

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APN Outdoor site for sore eyes
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APN Outdoor launches its website today with a barrel of features that bring the outdoor advertising medium to life.

You can map out your whole outdoor campaign before spending a cent on production and media using the Campaign Creator tool. By searching through over 600 sites by size, location and …

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Social media sparks online tsunami appeal
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On Wednesday New Zealand Red Cross launched an online cause at Givealittle.co.nz in response to the tsunami in Samoa and American Samoa. Within two minutes online donations started pouring in from around the world fuelled mainly by Twitter. More than $50,000 has been raised in three days …

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MySpace Music launches in NZ
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NZ and Australia are the first territories outside the US to launch the MySpace Music platform. Now you have access to a mega-catalogue of fully licensed audio tracks and all the associated features such as playlisting, activity feeds, ringtones and access to iTunes.

As well as music from major labels …

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PM the lumberjack wins NAB ad of the month
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The striking image of a muscly lumberjack body with a John Key face has won NAB’s September Newspaper Ad of the Month.

The Stop the Chop ad calls for action against the government making a new law that will allow people to chop down urban trees without permission. It …

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Media Counsel appoints Carat
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The Media Counsel, the agency which lost its PMAA accredition, has forgone an opportunity to appeal the decision.

It appointed another accredited agency Aegis (also known as Carat) to handle its bookings.

Media Counsel boss Glenda Wynyard (“street-fighting hori”) said yesterday:We have made the decision to forego accreditation with …

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TBWA chance of winning best of the best GLOBE
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The Marketing Agencies Association Worldwide (MAA Worldwide) has announced the MAA GLOBES finalists for the Best of the Best Promotional Marketing Campaigns in the World for 2009.

Australasian Promotional Marketing Association (APMA) Star Award winners are eligible to participate in the GLOBES. This year Australian and NZ agencies are finalists …

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Kiwi animator makes magic in land of Oz
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Come in, take a pew, welcome to Export Figures, the first in a series of profiles of talented NZers living overseas and making a crust in the marcomms biz.

Glen Hunwick’s one of those Kiwis who’s been in Melbourne for years but we’ll still claim him as …

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Hit for Six: DDB
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Name: Sandy Moore, CEOCompany: DDB Group NZ Ltd (DDB, Rapp, Mango, Interbrand, Tribal DDB)Staff: 180Offices in NZ: Auckland and Wellington Notable clients: NZ Lotteries, McDonald’s, SKY TV, Cadbury, The Warehouse, Lion Nathan, Volkswagen, Telecom, ANZ/National, AMI Insurance, STIHL, Clorox, Tasman Insulation, Heinz Watties, George Weston …

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Brand manager to drive Driver magazine
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Tangible Media is building a nice little stable of consumer titles covering a gamut of niche interests – Dish, Real Groove, NZ Rugby World, Habitat – and now the company has a new brand manager for Driver magazine, Chris Merlini (sounds like a posh car brand). So expect to see a higher …

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Radio ORCAs ordible orsumness
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Suave winners/cocktail crooners Matt Simpkins and Kelly Lovelock of DraftFCB

The August winner of The Radio Bureau’s ORCA award are Matt Simpkins and Kelly Lovelock of DraftFCB for their 70th anniversary humour spot for the NZ Listener. Have a listen here.

All monthly winners have a chance to …

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’78 baby? Enter YoungGuns now!
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YoungGuns International Advertising Awards are now open for entry. So if you’re a creative whippersnapper under 31 years of age who’s produced some work this year, you’re as eligible as a hen night party at the Viaduct.

As well as the usual multitude of ad categories (TV …

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Good idea for a handbook
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Our eco-squeaky friends at Good magazine are producing a handy little book of healthy and ethical products for YOU – the conscious consumer. The A5, 120+ page Good Shopping Handbook will come free with the Dec/Jan issue of the mag and will be on sale throughout 2010 in supermarkets and …

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New code for prevetting liquor ads
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Hear ye, hear ye! ANZA has announced a new code for prevetting liquor ads. It’s a serious thing that needs to be understood to the letter, so here’s the full press release:The Advertising Standards Authority’s (ASA) new Code for Naming, Packaging and Labelling of Liquor becomes …

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