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News
Absolut art for Samoa
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“Doing things differently leads to something exceptional,” says the new ‘Anthem’ TVC for Absolut Vodka. It is very cool, as you can see.

In Auckland, the launch was hyped in conjunction with Absolut Collaboration, a virtual exhibition housed in an inflatable cube in Ponsonby’s Western Park last …

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The art of selling
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American newspaper magnate William Randolph Hearst (1863 –1951) once said these wise words, which appeared on a National Lampoon cover in 1977.

Brilliant.

Honest words, even though Hearst was known to indulge in yellow journalism that “routinely invented sensational stories, faked interviews, ran phony pictures and distorted real events”, according …

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Art for a cancer cure
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Jim Wheeler – 'Golden Bloom' (edition of 150)

It’s a win-win situation – buy exquisite NZ art to help the Breast Cancer Research Trust find a cure for breast cancer by 2018.

Art for a Cure is a one-of-a-kind exhibition featuring well known NZ artists, all inspired by their favourite NZ …

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I scream, we scream for $1 scoop day
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The Bay of Plenty is the country’s highest ice cream-licking region per capita, according to Tip Top sales this year. But only a teaspoon more than Nelson/Marlborough/Tasman and Manawatu/Taranaki, in second and third place, respectively.

New Zealand’s scoops in a cone per capita rankings for …

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Film NZ welcomes trustee newbies
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Three industry leaders have joined Film New Zealand’s board of trustees, who attended their first board meeting in Wellington last Friday. They are:

Gary Little, managing director and founder of Digital Post Limited, New Zealand’s first digital film and television post-production facility which is based in Auckland;

Jos …

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Aim and Y&R in room with Echos
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Big congrats (or in Kiwispeak “yeah, not bad, mate”) to two NZ agencies who won trophies at the 2009 International Echo Awards, hosted by Jay Leno in San Diego this week. The Echos, run by the US Direct Marketing Association, are like the global version of NZ Marketing Association’s …

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Gravity Coffee spreads love bug
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Are you a caffeine addict searching for more than latte in life? Gravity Coffee’s new website will bring you together with people you fancy with free coffee at a Gravity Coffee cafe.

The Coffee Cupid will take your details, tailor-make a little movie and then send it to your …

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AWARD School hearts Google
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Google is the new principal sponsor of AWARD School, a 16-week course that teaches copywriters and art directors how to create campaign gold.

Google believes in creativity, innovation and providing effective ways to connect with people. Whaddaya know, AWARD School is all about that as well.

Lucy Mckee, general manager …

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Tender up for print media measurement
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The print media industry body calls for expressions of interest in tendering for readership measurement.

The Print Media Industry Research Review Group Incorporated (PMIRRG) announced today that it is seeking expressions of interest to participate in the tendering process for the New Zealand Readership measurement (including consumer insights and media …

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Aussie mag sweet on Cadbury
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The Kiwi Marketing magazine was so nasty to those good people at Cadbury. And what’s with that messy eating style?

Why can’t we be more like the Australians — respectful, nice?

November issue

September issue

News
Twitter in yer face
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We knew it was bound to happen, live tweets are now being seen on digital billboards. The first in NZ come from the Yellow Chocolate campaign. They feature the face and tweets of Josh Winger whose mission is to make a chocolate bar that tastes like the colour yellow, using …

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Toyota’s terror marketing backfires
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This month in California, Amber Duik sued Saatchi & Saatchi for US$10 million for terrorising her as part of a campaign for Toyota.

Duik claims she was harrassed by emails from a man called Sebastian Bowler, who said he was on the run from the police, knew where she lived …

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$22m facelift for Paper Plus
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The Paper Plus Group has announced a nationwide investment and refurbishment plan to the tune of $22 million over the next two years. That’s a daily spend of more than $30,000 until December 2011.

All of the company’s 106 stores will be renovated, plus another 20 or …

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Kidspot right on the button
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Got young kids? Chances are you probably browsed one of these websites last week, the most visited sites according to Nielsen. Or perhaps not. Please tell us your recommended sites in the kids and family category.

The top five sites are all packed with advice, child development info, directories and …

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Gumboots and .99 among BeST Designs
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Orthopedic gumboots, an elastic chair, a restaurant up a tree, a sheep drencher inspired by a beer bottle, the world’s safest trampoline and a coat stand shaped like a twig were among some of the most colourful high profile winners at the national 2009 BeST Design Awards.

Organised by …

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iProspect wins MySpace
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Just three weeks after launching in New Zealand, iProspect has won the MySpace account.

The business was won without a competitive pitch and will involve search and digital strategy with iProspect and planning and buying through iProspect’s sister agency, Carat.

MySpace was looking for a like-minded progressive digital media …

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NZ-made software slinks into UK market
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If you’ve got a product for facilitating customer relationship management that gets results, the big hurdle is to get global distribution. ActionStep, a leading New Zealand Software as a Service (SaaS) provider, has signed an agreement with UK-based Deskforce to deliver ActionStep’s CRM+ hosted solution to its 20 …

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Media queenpin joins TVNZ board
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She knows a heck of a lot about newspapers and radio, now recently retired Joan Withers is stepping into the director’s boardroom at TVNZ. She replaces Phillip Melchior whose term recently expired.

Withers was chief executive of Fairfax Media from 2005 to June this year, when she retired from …

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First Rate juggles senior line-up
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New Zealand’s largest search marketing agency, First Rate, has announced some new appointments and promotions. With offices in Auckland, Sydney and Melbourne, it is the fastest growing online direct response agency in Australasia.

Former chief operating officer Kevin Francis has been promoted to chief executive officer. His opinion piece …

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New Telecom logo meaningless
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Starburst, snowflake, asterisk, abstract wires? Your guess is as good as ours in describing Telecom’s new logo, designed by Designworks.

“What we are saying here to people is that this is all about you. It is literally whatever you want it to be. This is about self-expression,” says Telecom …

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Australasian creatives rank high at Cannes
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The first publication from Cannes Lions reports on the most awarded countries in this year’s advertising festival, plus data gathered from the festival in the past ten years.

This year New Zealand won 21 Lions, making it the 11th top country in the world. Australia came in fourth, with …

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DraftFCB wins Sept Art of the Envelope
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Congratulations to Jane Jamieson and Leisa Wall from DraftFCB for winning the September Art of the Envelope direct mail competition with their entry ‘Daylight Robbery’ Bond & Bond. Candida, New Zealand Post and Kinetic 121 award each monthly winner with a $1,000 Westfield voucher. And Brodie Lawry from MintFCB was …

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Paranormal success for viral campaign
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The surprise success in movieland this week is a bloody scary little thriller called Paranormal Activity. Shot over one weekend at the cost of NZ$20,000, the film is currently number four at the US box office. It made about NZ$10m last weekend – shamon!

How did it get …

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NZ Auto Salon ready to pimp your ride
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They know boy racers are into Beemers and babes, so NZ Auto Salon has put both on the cover of its first issue. The November issue goes on sale from 27 October.

The Australian magazine started in 2002 and is the fastest-growing men’s title in the market. Adrenalin Publishing …

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Competition fierce for event producers
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New Zealand sporting venues are struggling to fill stadiums in a fiercely competitive ticketing market, says a new Nielsen/BrandAdvantage study of the New Zealand events and ticketing market.

In the last five years, increased rugby fixtures and netball competitions, coupled with new facilities such as Vector Arena and a …

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Cyberspace hunt for Stephen King book
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Stephen King fans are frothing at the mouth to find extracts of his new book, Under the Dome, scattered all over the worldwide web. Launched by Hodder and Stoughton, it’s probably the biggest game of literary hide and seek ever seen.

The epic novel features more than 100 characters …

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