DraftFCB catches a butterfly

DraftFCB has scooped round two of MSN’s trans-Tasman Butterfly Award, a competition designed to recognise Australasia’s online advertising creativity.

The winning entry was an online catch the butterfly game for Whitcoulls which used pairs of apostrophes animated as butterflies within an MSN homepage take-over format (download the case study Whitcoulls_MSN if you dare).

The agency gets a $1,500 lunch for the win and joins round one winners SAATCHI & SAATCHI DGS (check out its winning ad for Westpac here), making it two for two for Kiwi agencies.

There are just two spots left from which the grand prize winner for a trip to the Cannes Advertising Festival 2010 will be selected.

Creatives have until 22 February to submit their entry to the third round and the fourth and final round closes 17 May, with the overall grand prizewinner announced later that month.

Check out the entry details at MSN’s advertising portal.

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