The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Both traditional and social media juggernauts will be very well catered for in the coming days and weeks, with the inaugural Auckland Social Media Club event taking place on Tuesday 9 February at the 42 Below Bar and the next Media Mingle set for 23 February at Honey Bar.
Six of the country’s largest, most impressive creative brains will join a host of other large, impressive international creative brains as jury members for the 2010 Cannes Lions International Advertising Festival.
Glenda Wynyard, the chief executive and founder of The Media Counsel, which was recently placed into liquidation, has formally responded to her detractors.
HB Media today launched a mobile version of the popular website Stoppress.co.nz
“Actually we always had it but forgot to turn it on,” says Matt Cooney, the expert entrusted with HB Media’s web stuff.
Genesis Energy and DraftFCB have laughed in the face of conventional filmic wisdom by choosing to work with animals (and even the children of animals) in a new TVC that shows its rather dextrous and “ever-popular pukeko stars” painting a pedestrian crossing to help keep the neighbourhood chicks safe *awwwww*.
DraftFCB and Pacific Blue’s ‘Happy Flying’ campaign, which features some of the airline’s cabin crew and pilots frolicking in the aisles and singing an aviation-themed remix of the world’s most sickening tune, the Macarena, has been voted Best TV Commercial at the Low Cost Airlines World Asia Pacific 2010 conference in Singapore.
A very observant photographer sent this humorous little number in to StopPress, saying: “Oh the irony … Don’t DraftFCB do more unaddressed mail than anyone else?”
Independent Wellington-based advertising agency Robertson Communications (R+R) and Auckland-based media company media360 have formed a media placement alliance, with media360 now acting as R+R’s primary media partner on key clients PSIS and Intervet Schering-Plough, taking over from Mediaedge:cia in Wellington.
Broadcast programme maker Screentime has rebranded its corporate television arm as Screentime Communications, referencing the fact that its non-broadcast business is providing a growing portion of the company’s turnover.
The Newspaper Advertising Bureau has made up for a mediocre November in the Newspaper Ad of the Month competition by announcing a double whammee, with DDB’s Sky TV Arts Channel ‘Jackson Pollock’ concept taking the December title and DraftFCB’s latest in the artwork series for Robert Harris coffee winning January’s round.
In news that will bring joy to the hearts of Kiwi font purists, Auckland design company Alt Group has picked up three Certificates of Typographic Excellence in the Type Directors Club TDC56 competition in New York.
Seven of the country’s leading innovators and entrepreneurs, in fields ranging from biotechnology to the creative arts, were announced as category winners of the World Class New Zealand Awards. And Mark D’Arcy, president and chief creative officer of Time Warner Global Media Group, took the creative industries gong.
On Tuesday last week, The Media Counsel ceased trading after managing director Glenda Wynyard put the company into voluntary liquidation. Since then, there has been no official comment from Wynyard, a representative from Aegis/Carat or a liquidator, which means details about the amount owed and the reasons behind the decision have been scarce. But there’s been no shortage of speculative commentary, mudslinging and confusion.
Getty Images today launched Thinkstock, a new image subscription product that claims to provide one of the most complete offerings in the marketplace.
Time and Fortune has selected New Zealand Magazines, a division of APN New Zealand, as the media sales agency to represent Time magazine in New Zealand.
Two disparate markets will be temporarily combined from next week, with Gianpaolo Grazioli of Giapo and Jayson Bryant of The Wine Vault promising to bring Aucklanders a range of new frozen taste sensations by using some of New Zealand’s best sauvignon blancs in a series of sorbets.
Who it’s for: TVNZ’s launch of Masterchef NZ
Why we like it: A dash of culinary arrogance and head shaking from the judges, a pinch of sweaty anguish from the competitors and slow motion shots of exploding blenders and flaming pans makes for a top notch …
Loyalty New Zealand (LNZ), the operator of Fly Buys, has opened a new Auckland office and made three new appointments to complete the team and strengthen its nationwide presence.
New design
A key component of Montana’s global marketing campaign will be released this month, as it places its new look Classics and Reserve ranges on international shelves, with new package designs that aim to reinforce the brand’s premium status.
Check out this interesting social media spat between a particularly passive aggressive Waiwera Water and poor old Bruce, a Facebook greenhorn who dared to question the quality of its bottled H2O.
An essential element of TV One’s new show Hung can now be seen in 3D, but only if you cop a glance (or, for committed violators, a feel) of the rather risqué billboard, which was recently erected on Victoria St in Auckland in an attempt to get mass market penetration.
JWT NZ has kicked off 2010 with a significant hire, adding Jacqueline Smart, previously director of strategy at M&C Saatchi and Draft FCB, as planning director.
A check on the Companies Office website shows The Media Counsel has not yet been officially placed in liquidation. But company directors have just five working days from the announcement of a liquidation to notify the Companies Office about it, whereupon its status will be updated and a liquidator will be appointed.
Hey Ads@6, whaddya been up to? What’s that, you’ve recorded all the commercials during the first ad break of the 6pm news on both major TV channels so that everyone in the marketing and communications industry can see who’s paying for the expensive, primetime spots? Well, that’s very nice of you. Sorry, what’s that? Adstream, a one stop shop for all of your TV, print, radio and workflow solutions, is the new sponsor of Ads@6? Well, that’s very nice of them. Alright, have a good weekend. See you next week. Don’t go changin’.
On 26 February, the best response-driven marketing campaigns of 2009 and the talented marketers behind them will be honoured at the New Zealand Marketing Association’s RSVP and Nexus Awards. So, with less than a month to go, here’s a gentle reminder to make sure you book your table for a date with marketing’s newest ‘Grand Masters’.
Already sick of making new work? Then enter some old work for an award instead.
Nickelodeon NZ has released a new logo to replace the “historical splat”, with new livery launching on-air, on-line and in all off-air marketing collateral. And the Nick brand police are obviously on high alert, chasing down transgressors who don’t follow its very strict, specific, capitalised and unintentionally entertaining logo guidelines.
Venture capitalist and philanthropist Sam Morgan and marketer and bike lover Richard Leggat are the latest additions to the board of Tourism New Zealand.
DDB NZ is trumpeting a world first, with a new campaign for Coastguard New Zealand that “will plunge everyday Kiwis into a simulated rescue mission using TVCs and live online components”. And it’s also trumpeting the win of the Pam’s account.
Following yesterday’s news that The Media Counsel had gone into voluntary liquidation, Glenda Wynyard has, unsurprisingly, gone to ground and Carat’s Ryf Quail has deflected questions to Joy Clark, Carat’s PR enforcer in Australia, who wasn’t able to be contacted. But StopPress has seen a letter that Wynyard sent to her clients to apologise and offer suggestions as to what they should do and where they should take their business.
Sarah Nicholson will take over as editor of Cuisine magazine in February, replacing outgoing editor Eric Matthews, who is returning to Sydney to work as a design consultant.
DDB NZ has been awarded a place in the top four of Advertising Age’s 2009 International Agency of the Year. Argentina’s Santo took the top prize, with Almap BBDO in Sao Paulo, Brazil, Sid Lee in Montreal and DDB NZ making up the foursome.
After months of rumours relating to the financial health of media agency The Media Counsel, Glenda Wynyard, the managing director, confirmed today that the company has had to be put into liquidation.
Who it’s for: SKY news
Why we like it: Gritty, dirty and violent, just like the news. Watch it a few times and the shaky camera will make you feel sick.
And the second leg of the double for DDB, with a fairly worrying undercover number for …
With a mix of pomp, ceremony, well-managed PR and a fair bit of international media interest, Air New Zealand today unveiled the final prototype of its new cabin upgrades for the soon-to-arrive fleet of five Boeing 777-300s.
The final entry deadline for AXIS 2010 is almost upon you. So no more procrastination. There’s just seven days to get your act together and submit your entries for the 30th anniversary of New Zealand’s finest and most fiercely fought award show.