Various numbers used to show a range of improvements

Numbers are very handy things (particularly when they’re working in your favour). And Freeview, Mindfood magazine and the Healthy Food Guide have employed their services to show off a bit.

Freeview has achieved its highest performing quarter since it launched in 2007, with sales figures for the final three months of 2009 putting the total number of households now able to receive it, both Freeview satellite and Freeview HD, at 346,116. That’s an increase of 54,145 from the last quarter.

Freeview is now available in 21.6 percent of NZ homes, an increase of 3.4 percent on the previous quarter, mostly attributable to the boost in sales of Freeview HD receivers, MyFreeview HD digital television recorders and Freeview HD integrated digital televisions.

“These impressive quarterly figures, our best ever, indicate that New Zealanders are becoming increasingly aware of the benefits of moving their viewing from analogue TV to Freeview-enabled digital TV,” says Sam Irvine, Freeview’s general manager.

In the latest Audit Bureau of Circulation (ABC) results, Mindfood magazine was ranked as the fastest-growing monthly magazine in New Zealand, with year-on-year circulation growth of more than 73 percent and a net circulation of 22,797. The growth rate during the last six months of 2009 was almost 12 per cent.

The online and e-newsletter figures have matched circulation growth, too, with unique visitors to MiNDFOOD.com increasing 15 percent to 38,000 a month in the last six months.

And the Healthy Food Guide is also trumpeting ABC circulation results, maintaining its position as the number one selling food magazine in the country. It recorded 47,760 net paid sales, the highest of all food magazines, with eight percent growth in net circulation since last year.

According to Nielsen National readership survey, it increased the number of eyes on the page by 13 percent, with 280,000 readers to the year ended December 2009.

The monthly magazine now claims to be the eighth-highest selling of all paid titles in New Zealand, surpassing weekly titles like New Idea and Lucky Break.

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