Browsing: News

News
Embrace your sloganic creativity and win better friends
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Town branding, as Jonathan Dodd pointed out in the Herald, has a nasty habit of being exceptionally easy to ridicule, particularly if the slogan that eventually makes it onto the welcome sign is based on lies, unrealistic expectations or blatant straw-clutching.

Of course, town branding can work. But the message …

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Lizard King finds his musical minions
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The auditions have closed and Iggy has spoken.

As part of a promotion from telecommunications company Orcon for its next generation broadband, New Zealand musicians were offered the chance to lay down Iggy Pop’s renowned solo track ‘The Passenger’ online.

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Melrose placed (at M&C)
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Darryn Melrose has only been with M&C Saatchi for 24 hours, but he has already set about “re-energising” his new agency and improving its digital strategy.

News that M&C Saatchi CEO Nick Baylis had moved on and would be replaced by Melrose surfaced yesterday.

Melrose says he wasn …

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Comp winners bonanza
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We had many excellent entries in our Finish the line cartoon contest, thanks for your wit. We’re spreading the love (beer, actually) with two winners.

From Philip O’Neill: Actually I’m in charge of subscriber-only content at NBR.From Mike Hutcheson: No I’m an Art Director, that …

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DDB scoops Caxton Awards
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The 35th Annual Caxton Awards and Seminar were held in Coolum, Queensland on the weekend, showcasing the best newspaper ads Australasia had to offer this year. Print isn’t dead, it just smells funny when it comes off the press.

Only seven agencies won Caxtons, out of 17 that were …

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Bright sparks make Telecom shine
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After successfully polarising the nation on its new “self-expressive” logo, Telecom has delivered with its new TVC, featuring eight everyday Kiwis, whiz-bang graphics and a bright, positive attitude.

Several graphic and multimedia artists created original artwork to help illustrate the ‘heroes’ and what makes them spark. The images are effectively …

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Top 10 trends in branding
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San Francisco’s Salt has analysed the key trends that businesses must understand to build brands in these testing economic climes.

Of course, social media is in there, as well as the importance of trademarking, mobile marketing and ethical consumerism.

It’s sober, essential reading. Visit www.trendsinbranding.com.

Salt …

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Agency change for young creatives
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Smart guys copywriter Ashwin Gopal and art director Tim Yates have done particularly well since graduating from AUT ad school in 1997. First snapped up by Colenso, they won the The Radio Bureau’s Grande ORCA in 2008 for their Outrageous Fortune spots (listen here) and scored a trip to …

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Events boost Ak economy by $479m
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A unique evaluation of the economic contribution of events to the Auckland region has shown that they contributed at least $479 million of consumption to the Auckland economy in 2008.

This equates to at least a $440 million contribution to Auckland’s GDP in 2008 and 7,227 full-time equivalent …

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Paeroa tourism gets a plug
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The ‘world famous in New Zealand’ brand has gone global with a website, blog and webisodes to promote the new Paeroa Department of Tourism, tourismpaeroa.co.nz.

It’s all a bit of tongue in cheek created by Ogilvy for L&P. The spots feature Maurice Morrison, self-appointed …

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TBWA wins gold with ASB
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The world’s best financial services communications were honoured at the Midas Awards last week in New York.

TBWA\Whybin was the only NZ agency awarded this year. It won two gold ingots in the Best Online advertising category for ASB Bank ‘Crazy wwworld’ and in the Best Point-of-Purchase category …

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Rapp rapt with Echo awards
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Rapp NZ took a couple of trophies home from the International Echo Awards in San Diego last week.

It won silver in the financial section for ANZ’s ‘GettingUthru’ campaign, which consisted of asking students to send in their dollar-saving tips by email or YouTube. Students were further targeted with …

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Style sense: GQ on iPhone
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Following Conde Nast’s decision to shred five of its magazines this year, including Gourmet and Modern Bride, the publishing giant has introduced an iPhone application for its top male style title, GQ.

For only US$2.99 you can download the entire contents of the magazine, starting from the …

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Absolut art for Samoa
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“Doing things differently leads to something exceptional,” says the new ‘Anthem’ TVC for Absolut Vodka. It is very cool, as you can see.

In Auckland, the launch was hyped in conjunction with Absolut Collaboration, a virtual exhibition housed in an inflatable cube in Ponsonby’s Western Park last …

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The art of selling
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American newspaper magnate William Randolph Hearst (1863 –1951) once said these wise words, which appeared on a National Lampoon cover in 1977.

Brilliant.

Honest words, even though Hearst was known to indulge in yellow journalism that “routinely invented sensational stories, faked interviews, ran phony pictures and distorted real events”, according …

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Art for a cancer cure
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Jim Wheeler – 'Golden Bloom' (edition of 150)

It’s a win-win situation – buy exquisite NZ art to help the Breast Cancer Research Trust find a cure for breast cancer by 2018.

Art for a Cure is a one-of-a-kind exhibition featuring well known NZ artists, all inspired by their favourite NZ …

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I scream, we scream for $1 scoop day
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The Bay of Plenty is the country’s highest ice cream-licking region per capita, according to Tip Top sales this year. But only a teaspoon more than Nelson/Marlborough/Tasman and Manawatu/Taranaki, in second and third place, respectively.

New Zealand’s scoops in a cone per capita rankings for …

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Film NZ welcomes trustee newbies
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Three industry leaders have joined Film New Zealand’s board of trustees, who attended their first board meeting in Wellington last Friday. They are:

Gary Little, managing director and founder of Digital Post Limited, New Zealand’s first digital film and television post-production facility which is based in Auckland;

Jos …

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