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DDB and DraftFCB take print ad accolades

The Newspaper Advertising Bureau has made up for a mediocre November in the Newspaper Ad of the Month competition by announcing a double whammee, with DDB’s Sky TV Arts Channel ‘Jackson Pollock’ concept taking the December title and DraftFCB’s latest in the artwork series for Robert Harris coffee winning January’s round. 

Commenting on DDB’s cleverly hand-scripted long copy for the Arts Channel, the judges said: “It shows a great understanding of the target audience. A nice intelligent read”.

And as for DraftFCB: “Good use of the medium and an inspiring way to use the paper – an oasis of art in the newspaper!,” said the judges.

December and January’s judges were James Mok – DraftFCB (who abstained from the January vote due to conflict of interest), Lachlan McPherson – Publicis Mojo and Sarah Walter – The Pond.

December and January’s winning creative teams receive $250 cash with the ads sponsored by the NAB in the 2011 Axis Awards. The ads will also appear in the ‘What’s New’ section of AdMedia and are now Finalists in the 2010 $10,000 Newspaper Ad of Year competition judged later this year. Any ad that has run in any newspaper around the country is eligible to enter the competition. Email ideas@nabs.co.nz for competition details.

To view all the finalists in the current Newspaper Ad of the Year series visit the NAB website.

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