Like-minded indies partner up

Independent Wellington-based advertising agency Robertson Communications (R+R) and Auckland-based media company media360 have formed a media placement alliance, with media360 now acting as R+R’s primary media partner on key clients PSIS and Intervet Schering-Plough, taking over from Mediaedge:cia in Wellington.

“We’ve been looking for a like-minded independent media partner for ages,” says R+R director David Robertson. “. . . Great communications strategies are about so much more than just advertising. Our focus has always been on helping our clients strengthen all aspects of their businesses. Media360’s insights and knowledge are an ideal complement to our own.”

R+R will also make full use of media360’s expertise in interactive and social media and public relations.

Mediaedge:cia media director Grant Maxwell told the NBR he was sad to see the accounts go, especially PSIS, which the NBR believes has a ratecard of $2 million a year.

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