Browsing: News

News
Apple takes bite of TVNZ
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Only a week old, the TVNZ application for the iPhone is the number one downloaded free app in the NZ iTunes store.

Apple iPhone users now have access to the whole of www.tvnz.co.nz.

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Snaps from the Effies
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A jolly good night had by ad land at Auckland’s Sky City Convention Centre last Thursday – here are some pics from our gallery. Pics by Francis van Beek.

NZ Marketing magazine's Martin Bell (far left) presented Frucor the award for Most Effective Client of the Year (on stage …

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TSB responds to Westpac woes
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Front page of the Herald today: TSB Bank gets a well-placed ad in, right under the story about the IRD ordering Westpac to pay $1 billion back in taxes and interest after finding the bank guilty of tax avoidance.

The ad reads: “Tax avoidance is like under arm bowling. We …

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iSnack 2.0 goes Cheesybite or bust
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By an online public vote, Kraft’s Vegemite iSnack 2.0 has been renamed Cheesybite. There were seven options: Cheesybite, Creamymate, Smooth, Snackmate, Vegemate, Vegemild or none of these.

Of the 30,357 people who chose a name, 36 per cent went for Cheesybite – that’s 10,928 votes.

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Ogilvy’s Kiwibank wins Grand Effie
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In recognition of the high level of quality work submitted for the 2009 CAANZ EFFIE® Awards, judges awarded 9 Gold, 16 Silver and 22 Bronze EFFIEs this year – an indication the industry continues to reach new heights of effectiveness.

Presented annually by the Communication Agencies Association of New Zealand (CAANZ …

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Idealog leads online user purchasing
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Pimms all round! We’re mighty chuffed for our friends at Idealog for being top in a Nielsen analysis for September.

It’s a slightly more complex market intelligence though; showing which sites have the highest percentage of their traffic consisting of people who have purchased from any website during …

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Icebreaker tears up plastic in NYC
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Shop window PR always stirs up a bit of interest, as is the case in New York this week where Icebreaker has taken over a window at Paragon Sports in an effort to reduce the number of people from wearing plastic clothes made from petroleum. Tell your friends in NY …

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Message in a blob
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Blue September was prostate cancer awareness month, October is pink all over for Breast Cancer Action Month. The New Zealand Breast Cancer Foundation has had its website completely redesigned and rebuilt by Satellite Media in time for this month’s activities.

An ad for the campaign was filmed in Auckland …

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Cultural Biggwig to lead Book Council
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Business and culture heavyweight Peter Biggs is the new chair of the NZ Book Council.

He takes over from Maggie Barry, who left the board in July following her move to Auckland.

“Peter has an ideal background to provide leadership for the Council,” says acting chair Owen Marshall. “A former …

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Made from New Zealand opens London office
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Those entrepreneurial chaps from Made from New Zealand have now made an office space available in London for NZ exporters. It’s an excellent idea for Kiwi companies wanting to make headway into the UK and European markets and need an office HQ on a short-term basis. The Putney Bridge …

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Future bright for digital agency in UK
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In this installment of Export Figures, we chat to expat Geoff Devereux, MD of London digital marketing company Delete.

Devereux was station manager of 95bFM for a couple of years in the 90s and worked as an IT consultant before moving to London 10 years ago. Now happily ensconced in …

News
“Why aren’t you moving to Aussie?”
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Having made the decision to return to New Zealand after a long time spent working in advertising abroad, my colleagues and clients had difficulty understanding why I was choosing not to move to Sydney.

Months before “the best job in the world” competition grabbed the headlines, it seemed that Australia …

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Got your party frock for the Effies?
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Tune in to our tweets tonight at the advertising event of the year, the Effie Awards. StopPress correspondent David MacGregor will be tweeting live from Sky City Convention Centre – follow him @stoppressnz on the topic #effies.

The full list of winners will be posted after the ceremony.

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Orcon seeks Iggy Pop tarts
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The man himself

Iggy Pop is making a new band – and plans to fill it with Kiwis he meets online.

The 62-year-old Godfather of Punk is inviting Kiwi musicians to help him re-record The Passenger, one of his best known solo tracks. It’s all part of a promotion from …

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Economist mag launches pay wall
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The Economist has been readng NBR. Well, that’s how we’re interpreting it.

The 5000-year-old business title today announced it will try a new website pay wall from October 13. This from the HQ of the venerable rag:The existing pay wall, which allows non-subscribers to the magazine web …

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Conde Nast closes icon
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Gourmet: toast

The recession claims another scalp, Gourmet magazine, an icon in magazine publishing.

Founded in 1941 Gourmet is to food what Vogue is to fashion.

Condé Nast is also closing Modern Bride, Elegant Bride and parenting magazine Cookie.

The closure of Gourmet, with the November edition, is in stark …

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Win a marketing budget for horror film
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You there clever person, horror movie fan, bored agency creative, media student – has Ant Timpson got a deal for you. The passionate figurehead of all things film has conjured up a quirky competition to promote the film [REC] 2, the sequel to last year’s acclaimed horror hit [REC].

If …

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3 weeks to Marketing event of the year
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Got your tickets for the TVNZ/NZ Marketing Awards yet? Seats for the grand affair on October 30 are now extremely limited with only a handful left. Go to the Marketing Association website to register.

The esteemed finalists are:

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NZ’s first interactive site for online drama
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TVNZ’s newest drama lets you drive the plot by texting and getting involved online. It’s an innovative concept for Reservoir Hill, which debuts on Monday 12 October at www.tvnz.co.nz/reservoir-hill.

David Stubbs and Thomas Robins from KHF Media bring this unique format for the first …

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Healthcare embraces social media, peek at new kidult series
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The Media Counsel answers these questions this week: How can healthcare marketers cram extensive product information in a 140-character tweet? How much more is the UK spending on online advertising than on TV? What new kidult drama by Margaret Mahy is being exhibited at the MIPCOM international film and TV …

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Dream team joins Exposure
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Exposure communications company has racked up a ton of high profile, expertly executed ads in the past five years by director Kevin Denholm – Mitre 10, Westpac, Air New Zealand, Toyota, ANZ, Telecom to name a few – the only problem being, Denholm can only be in one place at one time …

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Vampire role play wins ORCA
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The winner of The Radio Bureau’s September ORCA is Rory McKechnie of DraftFCB for his ‘Late again’ ad for Prime TV’s True Blood.

This month’s judges, Phil Yule, Harriet Crampton and Basil Christensen, picked McKechnie’s ad for being a “really great concept that is a perfect …

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We are Wgtn animators – hear us roar!
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HoverLion is brothers Ned and Rollo Wenlock and producer Rebecca Moore. They are the new animation and motion graphics kids on the block, up and running for just over a month at their Willis St locale. Their impressive CV makes them fresh candidates for TVC creation and production, title sequences …

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APN Outdoor site for sore eyes
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APN Outdoor launches its website today with a barrel of features that bring the outdoor advertising medium to life.

You can map out your whole outdoor campaign before spending a cent on production and media using the Campaign Creator tool. By searching through over 600 sites by size, location and …

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Social media sparks online tsunami appeal
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On Wednesday New Zealand Red Cross launched an online cause at Givealittle.co.nz in response to the tsunami in Samoa and American Samoa. Within two minutes online donations started pouring in from around the world fuelled mainly by Twitter. More than $50,000 has been raised in three days …

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