Social Media in Retail

Auckland’s Social Media Club, which had its first event last month featuring Jayson Bryant of Wine Vault TV, is set to welcome gelato and sorbet store Giapo, on March 9.

Giapo founder, Gianpaolo Grazioli, is an early Social Media adopter who has boosted the profile and revenue of his business through tools such as YouTube, Facebook, Twitter and location based services like Foursquare and Gowalla.

Located on Auckland’s Queen Street, next to the Civic Theatre, Giapo appears to be like many other cafes located around town. The difference is that Giapo runs regular competitions and promotions across different Social Media platforms in order to increase engagement with the brand and, ultimately, drive more people into the store.

Grazioli will be speaking alongside this month’s host, Justin Flitter of FlitterMedia, and will offer his insights into how Social Media has helped his business.

The event will be held at nineteen42 bar, which is three floors up on the corner of Commerce and Customs Streets in Auckland’s CBD.

Please register by confirming your attendance of the Facebook event page, or via Twitvite.

To pay for Lewis Bostock to stream the event live on ustream and edit the video for YouTube, there will be a door charge of $2 per person – please bring cash.

Lewis filmed the last event for free, but the Social Media Club committee would really like to pay him this time round.

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