A shinning array of markeratti turned out last night at Auckland’s old Town Hall for the annual TVNZ & NZ Post RSVP & Nexus Awards.
The awards, managed by the NZ Marketing Association, acknowledge the best response-driven marketing for 2009.
Between spectacular acts of gymnastic foolishness by a Chinese acrobatic troop and puntastic side-splitters by Te ‘Geisha’ Radar, the best of the response-driven marketing industry strode purposefully – actually some shuffled in a scruffy fashion (damn creatives) – on stage to collect their gongs.
Leading the gongathon were:
RSVP Grand Prix Winner: Air New Zealand and .99 for ‘Nothing to Hide’
Nexus Supreme Winner: Progressive Enterprises and Affinity ID for ‘Onecard MySpecials’
And the Golds:
RSVP – Customer engagement: Progressive Enterprises, Ogilvy and Affinity ID for ‘Onecard Refreshed’
RSVP – Customer engagement: Progressive Enterprises, Ogilvy and Affinity ID for ‘Onecard mySpecials’
RSVP – Sales generation and promotion: Progressive Enterprises, Ogilvy and Affinity ID for ‘Onecard mySpecials’
RSVP – Customer engagement: AIM Proximity, Colenso and Yellow for ‘Yellow Treehouse’
RSVP Customer engagement: DraftFCB and Neurological Foundation for ‘Growing the Nation’s Brain ‘
RSVP Lead generation: RAPP and EMD for ‘Golf GTI Track Day Invite’
Nexus Strategic vision and Customer & market insight: RAPP and ANZ National Bank for ‘Financial Wellbeing Programme’
Nexus Innovation: Shine and Lion Nathan for ‘The Beck’s List’
Nexus Innovation: Aim Proximity and The Warehouse for ‘Valentines – The Secret’
Nexus Marketing products and services: Telecom NZ for ‘Marketing Alerts’
Nexus Media and Channel Utilisation: Rapport and DoL for ‘Immigration NZ’s Queenstown Seasonal Employment’
Nexus Production and fulfilment: Marketing Impact and Air NZ for ‘ePass Launch’
Craft awards were liberally distributed and the Student Marketers of the Year are James O’Sullivan and Adam Barnes of AUT University.
The audience downed more bubbly than a Canadian ice hockey team but, controversially, not as many golds swung from their necks. In several categories (about four by my count- will check) the judges refused to award the top potato, saying the standard of work was insufficient to warrant a gold status.
You can read a complete write up of the award winners in the latest issue of NZ Marketing magazine, which will be with subscribers today or Monday and on newsstands later this week.
We’ll follow up with more news pretty soon, including photos of scantily clad women performing feats of incredible exhaustion. Plus we’ll have shots of the acrobats.