JK Kids has appointed new indie agency Tenfold Creative to manage its advertising across New Zealand and Australia, choosing the six-month old company over an international agency in the hope it can deliver a greater return on investment.
The introduction of Tenfold coincides with the appointment of Tania Schrey as the new marketing manager of JK Kids, which currently comprises 35 retail stores and an online business component.
“During the pitch process, Tenfold effectively demonstrated their solid expertise in internet, email and mobile marketing, delivering significant input on trends, innovations and marketing opportunities in this space,” Schrey says. “It was also important to align ourselves with an agency that know our audience and, as a father of two, Tenfold managing director Brendon Gleeson understands first-hand our customers’ needs”
Gleeson, who has previously managed accounts for Farmers and Dick Smith Electronics, says the win capped off a whirlwind 2009 for Tenfold Creative.
“Beyond our talent pool and the strategic discipline we offer, I believe the key to our success has been our entrepreneurial spirit and the passion and fresh perspective we bring to our clients’ work,” he says.