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The Media Counsel goes into liquidation

After months of rumours relating to the financial health of media agency The Media Counsel, Glenda Wynyard, the managing director, confirmed today that the company has had to be put into liquidation.

Wynyard has yet to return calls for further comment; Michael Carney, strategic planning director, would not comment; and no-one’s answering the phone at the Freeman’s Bay office, where, according to one source, there were people outside yelling at Wynyard to come down and talk.

The Media Counsel website is also offline.

The Media Counsel lost its PMAA accreditation in September, but, rather than appeal the decision, Wynyard decided to strike up a deal with Aegis (aka Carat) to handle its bookings instead. No-one from Carat was available for comment, but the company is now thought to be liable for all The Media Counsel’s bookings since the agreement was reached.

Even from a practical standpoint (for example, chasing up ad material), it will make for a messy few months.

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