The result puts Colenso BBDO at number three in the world behind Leo Burnett Sydney and Droga5 USA, and makes it the only New Zealand agency in the top 10.
Executive creative director Nick Worthington says the young guns (entrants had to be aged under 30 to qualify) have done the agency proud.
“It’s a global show with all the best young creatives from the best agencies around the world entering their work, so ranking in the top three in the world for up-and-coming talent shows how competitive New Zealand can be on the world stage.”
One of just 11 gold bullets handed out on the night went to Anne Boothroyd and the Yellow team for the Yellow Treehouse in the integrated campaigns category. The Yellow Treehouse (media best use of integration) and a breast feeding campaign for the Breast Cancer Foundation (public and community service print) by Jonathan McMahon and Lisa Fedyszyn both took silvers.
McMahon and Fedyszyn also took home a bronze for the New Zealand Book Council’s DVD/Book ambient (public and community service direct mail).
Ross Howard, Prentice Porter and Paul Hutcheon from TBWA/Whybin/Tequila nabbed a bronze bullet in the digital–financial services section for their Go Visa campaign; James Connor and Christie Cooper from DDB took a bronze for the out of home Fruit Burst campaign and James vicars, Damian Galvin, Simon Tucker and Carlos Savage, also from DDB, were rewarded with a bronze in the 30 second TV/cinema section for New Zealand Lotteries’ Doug campaign.
Blackwood Communications Group’s Matthias May also took bronze in the 30 second TV/cinema section for Molemap’s Inkblot.
In the Young Guns student awards, Paulene Kawasjee and Graeme Clarke from Media Design School took a gold bullet for their JP Morgan work and Karin Lundgren and Kim Fraser took silver for Canon campaign.
From 40 entrant countries in 2009, 59 bullets were awarded (11 gold bullets, 13 silver bullets, 35 bronze bullets) and 37 finalists recognised across 17 countries.
Young Guns Agency Ranking:
1st Leo Burnett, Sydney, Australia
2nd Droga5, USA
3rd Colenso BBDO, New Zealand
4th BETC Euro RSCG, France
=4th SapientNitro, Australia
6th Ogilvy & Mather, Mumbai India
7th JWT New York, USA
8th Crispin Porter + Bogusky, USA
=8th Euro RSCG Singapore, Singapore
=8th AlmapBBDO, Brazil
=8th Wieden+Kennedy, USA
=8th Agency Republic, UK
And for the full list of winners YGAwardWinnersFinalists2009