Throwing the design of the Metro cover over to a bunch of ad creatives has lead to a “scratchable” magazine cover and an award for Samantha Holmes of Hamilton agency Brandish.
The magazine again invited the country’s top creatives and designers to take a shot at designing the annual Best of Auckland Awards cover.
JWT were the runner-up with a concept that would have been created by Auckland artist Rob Tucker and other finalists included DDB, Colenso BBDO and Energi.
The December issue featuring all the winners, as well as the work of the finalists, is out today.
Here’s a preview of some of the victors:
| Aucklander of the Year | John Key |
| Best Fish & Chips | Mt Eden Village Fish Shop |
| Best Burgers | Handmade Burgers, Kingsland |
| Best Food Court | Ponsonby Village International Food Court |
| Best Heritage Rescue | The Fitzroy Hotel |
| Best Shoe Shop | Mei Mei |
| Best Boutique | Little Black Crown |
| Best Bookshop | Time Out, Mt Eden Rd |
| Best Radio Host | Marcus Lush |
| Best Local TV Show | 7 Days, TV3 |
| Best Sportsman | David Tua |
