We salute New World and Sanitarium in this week’s edition.

To show the perils of a seemingly innocuous Google update, Surefire Search managing director Glenn Marvin recently ran a quick test search on WorkflowMax (a Xero product), only to be served a series of sponsored ad results, many of which comprised a number of competitors to the Xero-owned product.

Nga Taonga Sound & Vision’s hoping to take New Zealanders on a trip down memory lane with its online advertising exhibition, which is as much of a look at our country’s society as it is the advertising industry.

Rather than appointing set agencies for each of its major arms, Auckland Council is looking for a panel of providers to meet its advertising needs. And some in the industry have expressed concern about what this could mean for the agencies involved.

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Burger King and its Spanish agency Lola MullenLowe have made the dreams of gamers come true by teaming up with Sony Playstation to deliver burgers to gamers.

The weather might not be promising perfect egg hunting conditions but brands across the country aren’t letting that stop them get in the Easter spirit. We check out who’s doing what this Easter.

With smartphones, tablets and computers never far from reach, using the Yellow Pages to find a business and its number could be compared to using a dictionary instead of auto-correct. But Yellow has become more than just a book. We speak to chief marketing officer Darren Linton about how Yellow’s future proofing itself and New Zealand with the aim of making it the most connected country in the world.

As New Zealanders kick back with some chocolate eggs this Easter, Mini enthusiasts will be taking to their cars for a drive from the top of the country to the bottom in the Pork Pie Charity Run for KidsCan.

A group of New Zealand surfers have launched an online campaign to get the clock masters to give us our hour back.

As part of Idealog’s Design Month, several wise souls from across the industry (and beyond) shared some insights on their favourite design-related things. In this section, we chat to ad-man-turned-artist Josh Lancaster, who finds himself straddling two different worlds as he answers the questions.

EightyOne Creative and David Reid Homes have teamed up to show prospective home builders that their dream home starts with a blank piece of paper.

Four Seasons Condoms launch The Extendables, a new online cartoon designed to keep kids busy while parents get busy in the bedroom.

Last night, in a Freeman’s Bay bar, Brandworld celebrated 20 years in business with its staff, clients, friends and many glasses of wine. Alongside a trip down memory lane with a few speeches by managing director Richard Stevens and founder Bill Peake, it farewelled industry legend John MacDonald, by sharing his successes and bad calls, and remembered its former executive director Mike O’Sullivan, whose passing last year was felt across the industry. We chat to Stevens about the agency’s approach to content marketing and its enduring work.

With rolling waves, cheap beers and Komodo dragons, Bali has become well known as a tourist haven. And according to Kiwi entrepreneur Scott Stratford, it also happens to be a pretty good place to start a tech business.

Following on from Homes to Love, Food to Love and Noted, Bauer this week consolidated its plethora of women’s lifestyle content under the Now to Love hub.

In possibly one of the most bazaar satirical news stories to emerge since President Donald Trump came into power, crayon company Crayola is said to be retiring it’s ‘dandelion’ colour due to pressure from the White House.

Last week, international shoe brand Nike celebrated 30-years of its Air Max shoes by teaming up with a group of young New Zealand creatives who it picked to push the envelope of design and showcase what they do best. One of those selected was illustrator Andrew J Steel, who picked up his pen and created some magic for the brand. Elly Strang talks to him about what it’s like to work with a global brand like Nike, and what’s next on the horizon.

Accenture’s Personalisation Pulse Check survey takes a look at how companies can uniquely serve everyone without overwhelming anyone in online and in-store retail experiences.

Radio New Zealand has blown out 50 candles this week to mark Checkpoint reaching half a century of current affairs reporting. It’s now the longest-running news and current affairs programme on local radio and television with no sign of stopping. We talk to head of content Carol Hirschfeld about maintaining its remit as a serious news programme, radio with pictures and Checkpoint with John Campbell.

We’ve seen KFC’s chicken-flavoured nail polish and chicken-scented sunscreen, and now Burger King’s getting in on the action by promoting a Whopper toothpaste to mark April Fools’ Day.

Kudos to Lotto NZ, ATEED, CleanPaleo and AIG.

Introducing NanoDrop, because sparkling water is so 2003.