The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Last year, the Wildlife Conservation Film Festival celebrated procreating pandas in a cheeky video to raise awareness for species that are going extinct. And now, Pornhub has joined in on the fundraising action by encouraging its fans to get it on Panda-style.
Earlier this month, New Zealand’s media landscape saw the addition of Newsie. We chat to Sun Media directors Brian and Claire Rogers about taking regional news to the nation, moving away from clickbait and the banding together of New Zealand’s independent publishers.
G.J. Gardner Homes is on a mission to make the home-building journey more enjoyable in its first campaign by 99’s content production unit, The Workshop.
Toronto whisky bar, The Emmet Ray, was serving more than just drinks on St Patrick’s Day, as they came with a reminder not to drive under the influence.
Empty nest syndrome is not a matter to take lightly and Pedigree and Colenso BBDO are hoping to provide a solution, with an initiative to rehome the thousands of dogs from around New Zealand that have been rescued from abuse and neglect.
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Saatchi & Saatchi and Starcom New Zealand have been appointed by Chorus as its new creative and media agencies, following a competitive pitch that began at the end of 2016. The win sees incumbent agency Contagion hand over the account.
All winners from the biggest local awards night in creative advertising.
David Paine, a leading figure in the PR industry, passed peacefully at home on Wednesday 15 March 2017.
Last night, Jono Pryor made headlines for breaking down during Jono and Ben when talking about the death of a friend and mental illness. His words have since been praised by the audience, but he’s not the only one making mental illness the topic of a nation-wide conversation as New Zealand’s rugby stars have also spoken up.
There’s nothing like that new, sweaty car smell. Kia Motors America is letting its test drivers get close to their favourite NBA stars by giving away NBA-themed air fresheners.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Julian Savea fans have been able to get a glimpse of the hard work that goes into his performance on the field and delve into the All Black’s world in a bold video for G-Shock New Zealand.
StopPress understands Air New Zealand has appointed its media account across Australia and New Zealand to the Dentsu Aegis Network, bringing an end to the long-winded pitch process stretching back to September.
Auckland advertising agency Mr Smith is no more after it was acquired by global network Havas in a deal which has seen the agency’s founding partners John O’Leary and Ben Handy head the local operation and a rebrand to Havas New Zealand.
Following on from its recent win of Manukau Institute of Technology, Hamilton-based agency King St has now also picked up the media account for Beaurepaires.
Ben Rose takes a look at the US fashion industry to see how influeners generate sales.
Anchor and Colenso BBDO have released the next series of videos in the ‘Go Strong’ campaign, this time turning to slam poetry to highlight the benefits of milk and the strength it gives us.
When Mark Jennings and Tim Murphy first announced their news venture, they were no doubt aware that they needed something substantial to coincide with the launch—a story befitting the promise that Newsroom would be covering ‘things that matter’. On day one, they delivered.
A round of applause for Anchor, McKayson New Zealand Women’s Open, Netball New Zealand and Jockey.
Digital agency Us&Co has closed after the team parted ways to move on to bigger things says founder James Polhill.
Marketers’ minds have remained fixed on marketing measurement according to AdRoll’s 2017 State of Performance Marketing Report, which gives an insight into how marketers see the future of digital marketing evolving.
European Antibullying Network, with Ogilvy & Mather Berlin, has launched a campaign to stop teens bullying by speaking to them through GIFs.
HBO has announced the premiere date of Game of Thrones season seven, however, rather than coming straight out with it, the date was frozen in a block of ice for fans to uncover.
Health-oriented specialty supermarkets are nothing new in New Zealand, but Auckland’s newest example of the genre represents a genuine step forward. GoodFor is a ‘wholefoods refillery’ where bulk goods flow free and plastic packaging is nowhere in sight.
Later this year, New Zealand will host some of the world’s golfing superstars during the Mckayson New Zealand Women’s Open. And to build the hype, sports marketing agency The Clubhouse and Augusto turned Auckland backyards into a green for Lydia Ko.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Netball New Zealand, ANZ and True have come together to show the true grit of the country’s netball stars in a ‘Made from More’ campaign for the ANZ Premiership.
Next week, the National Men’s Basketball League will begin, with games live-streamed by NZME and broadcast on Maori TV. And now, with the sport continuing to grow in popularity, Basketball New Zealand is looking for a brand to get involved as naming rights sponsor. We chat to commercial director, Chris Simpson.
Late last year, Saatchi & Saatchi was appointed as cider brand Orchard Thieves’ lead creative agency and now, the agency has rolled out the out-of-home elements in its first campaign, ‘Bring the Fox’.
Augusto has just added Discovery’s Everest Rescue Series to its growing portfolio of global TV series and documentaries. We chat to agency’s general manager Oliver Sealy and executive producer Cass Avery about the arduous journey it took to get this thing off the ground.
Vodafone New Zealand has announced a news offering, dubbed Vodafone News, which will launch on its corporate site next week. The aim, according to the telco, is to open the company’s doors to customers and stakeholders as well as giving its staff a voice. We speak to head of communications Andrea Brady about the move.
From jelly beans, McDonald’s and ‘cheeseburger pizzas’, the eating habits of US presidents have always been a constant source of mystery and intrigue. Now, thanks to Colenso BBDO, Spark is giving customers the chance to eat like a president—President Frank Underwood from hit show House of Cards, that is—to promote the telco’s latest partnership with Netflix.
#GirlsCount is on a mission to get girls into schools, by asking supporters to join in the count to 130 million—the number of girls around the world who can’t go to school.
First celebrated as International Working Women’s Day in America in 1909, International Women’s Day has become a global celebration, marked by individuals, events and brands. We take a look at what local brands are doing to put women in the spotlight.
Supercheap Auto is on the hunt for a new TVC, but rather than going to an agency, it’s hoping its customers have what it takes in the ‘Big Break’ competition.