ASB and Saatchi & Saatchi to part ways after five years
In a joint statement released this morning, ASB and Saatchi & Saatchi have confirmed that they will be ending their partnership as part of a review of the bank’s agency operating model.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Up for adoption
Would you get picked? Pedigree’s latest ad shows the quest for companionship goes both ways.
Orchard Thieves in reverse
Irish agency Rothco has used some cinematic magic in a new fully reversible campaign for Orchard Thieves Cider.
The next chapter for Adidas Rugby and Augusto
Adidas Rugby wants to know what’s next, so it’s posed the question with a star-studded energetic campaign via Augusto.
Smirnoff seeks inspiration from emojis
We’ve seen emojis used in the place of words, with the poor peach and eggplant becoming symbolic of more than just fruit and vegetables. And now, Smirnoff is challenging its fans to use emojis as cocktail ingredients in a new campaign, via Special Group, called ‘Emojitail’.
Ads of the Week: 9 May
Hats off to AA Insurance, 2degrees, Chorus, Adidas and Mexicali Fresh.
Get hooked: BurgerFuel riffs on Narcos for its mac and cheese burgers
From mascarpone cheese to panko fried chicken, BurgerFuel has rarely shied from fusing unlikely ingredients into its specialty burgers, with its new mac and cheese creation proving no exception. And in its latest campaign, BurgerFuel reference Pablo Escobar to pay homage to its highly addictive substance.
What’s in a name? A look into brand names and their meanings
Kmart, Whitcoulls, IKEA, Starbucks, Asos, Lululemon; all popular stores we know and love. But what is the origin of the name of some of our favourite brands?
Unfinished business: Speight’s and DDB say ‘We Will’ once again
All good things come in threes, which is why Speight’s is calling on Kiwis to finish their unfinished projects for the third time round. And this time, there’s the added incentive of a custom made bar up for grabs.
OOH meets VR to showcase QMS offering
Earlier this year, QMS switched on ‘The Commuter Network’ at Auckland’s major commuter hubs. But not wanting to take clients out of their offices to show them, it’s created a virtual reality tour.
2degrees reveals the secrets to its fast broadband
Speed is a huge consideration for those changing their internet service provider, and 2degrees is hoping to pitch itself as a speedy option in a tongue-and-cheek campaign, by Special Group and The Sweet Shop, that ponders why its broadband is so fast.
The biggest battles from the radio survey
Yesterday, the radio world stopped in its tracks for the release of another round of GFK survey results. Now, we take another look at the numbers by pairing off stations and shows to see who came out on top.
Vice launches Zealandia platform for local stories
Vice is continuing its investment in local stories with the launch of a new online platform dedicated to the unique experiences of living in the Land of the Long White Cloud.
Gallery: the beautiful, boozy Beacons
Almost 1,000 media folks gathered for festivities at the Beacon Awards last night, making the Viaduct the highest concentration of ridiculously well-dressed folks in New Zealand (and maybe even the universe). Here’s a gallery of some of the snapshots taken over the course of the night. PLUS: we share some VMO data on the demographics of those in attendance.
The Compendium: 5 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Beacons 2017: FCB Media and Mediacom steal the show
FCB Media successfully defended its title as it was again declared Media Agency of the Year. Here’s a rundown of how the evening went.
Uber appoints Special Group as creative agency
Special Group has been appointed Uber’s creative agency across New Zealand and Australia.
Radio Survey Results: Coast, Breeze, ZM, Newstalk ZB and Mai surge
We sift through the winners, the losers and the hyperbole of another radio survey.
A feast for the eyes
There’s nothing trendier than a food truck, but this food truck from Nikon has an optical catch—it only serves food you can read off the menu.
Slow and steady wins the race
This slow-mo marathon to promote the new Baywatch film is for those that love the thrill of the race but hate the sweat of the run.
Lotto and DDB celebrate the magic of mums
It’s Mother’s Day next weekend, and Lotto is bringing our attention to all the things that magically happen thanks to the unspoken efforts of mum.
Mexicali Fresh builds tacos not walls
Local Mexican restaurant group Mexicali Fresh is celebrating New Zealand’s cultural diversity in a new campaign via brand consultancy firm Y brand.
Merger mania: promising pairs that came unstuck
With the Commerce Commission ruling against an NZME/Fairfax merger, we take a look back at some instances where a merger hasn’t quite worked out for the best.
Disappointment from Fairfax and NZME executives as merger fails
As the Commerce Commission announced this morning that it would not approve the merger between NZME and Fairfax New Zealand, the heads of both organisations published official statements expressing their disappointment at the decision. We look at how it all went down.
Park like a dick? Prepare to be ‘dicketed’
Fed up with the depressingly low quality of parking on our streets, two FCB creatives have launched their own form of flesh coloured justice.
ASA’s annual ad spend figures return after one-year hiatus (with a few changes)
After choosing not to release advertising revenue figures last year, the Advertising Standards Authority has changed its methodology and released reports for 2015 and 2016 to show digital, in all forms, is where the growth is.
VMO launches first outdoor programmatic ad, industry experts respond
Val Morgan Outdoor has launched its programmatic offering in New Zealand, with Subway serving as the guinea pig. We ask programmatic experts Richard Thompson and Zane Furtado what they think about the move.
Art for the concrete jungle
For most of us city dwelling folk, Phantom Billstickers’ much-lauded Poetry Project—the poster company’s ongoing mission to have verbal inspiration dotted around unassuming urban settings—has become a familiar and welcome sight. Now, with the Phantom Art Project, the company’s looking to extend the initiative’s ethos to showcase the best of local visual talent.
Ads of the Week: 2 May
The Green Party, Electrolux, Survivor New Zealand and Spark Lab show us how it’s done.
Cannes Young Lions 2017: DDB and FCB creatives heading to the Riviera in June
Two teams of young local creatives will be jetting off to Cannes Lions Festival of Creativity to represent New Zealand in the next round of the Young Lions competition after Val Morgan New Zealand announced the winners of its National Young Lions competition at an awards show last week.
Electrolux returns to TV for first time in six years
Electrolux Vacuums NZ has returned to local TV for the first time in six years with a local campaign pulled together by project strategist Daniel Piper with creative directors Guy Johnson and Phil Parsonage.
2016 Winners
The TVNZ-NZ Marketing Awards were held on Thursday 1 September 2016 at The Langham, Auckland. See all the 2016 winners here.
The bulletproof poster
With US gun laws not strong enough to protect the country’s citizens from gun violence, Ogilvy & Mather Chicago has created a bulletproof poster to do the job.
Fan with your phone
Burger King Israel is getting into the spirit of Israeli Independence Day by giving its fans some barbeque practice via their phones.
A virtual car yard: Land Rover creates immersive SUV experience
Virtual reality technology has recently emerged as the shiny new tool for marketers and Land Rover has jumped on the trend to sell its SUVs before they’ve even arrived in the country.
TVNZ rolls out Survivor with a burst of contemporary style
With Survivor New Zealand set to hit screens on 7 May, TVNZ has released another round of its campaign with a colourful, energetic video via TVNZ Blacksand, as well as unveiling the contestants. We chat to executive creative director Jens Hertzum about giving the local format a contemporary and fun feel.