
The Compendium: 2 June
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
AMP is encouraging New Zealanders to get covered anytime, anywhere in a new campaign by Many Minds.
The Commercial Communications Council (CCC) this week released a report showing that the advertising industry contributes $6 billion to the New Zealand economy.
Best Ugly Bagels and Karma Cola have come together to create a do-good bagel dubbed the ‘Karma Bagel’ to raise money for cola families in Sierre Leone.
A clever media stunt for Weed B Gone has weeds following audiences across TV channels.
The release of MediaWorks’ financial figures this week showed that radio remains the healthiest and most important part of the business.
Update: Auckland Council has released an official statement regarding its pitch process, confirming that Clemenger Group, Federation, and Ogilvy & Mather will be providing its advertising and media services from 1 July. PLUS: MBM and OMD will be taking over the media side.
Last year, Vodafone and FCB set out with an experiment that saw Red Bull driver Mad Mike whiz around a race track in a blacked out car, surviving only by the grace of Vodafone’s 4G network. Now, the ad has been recreated in seven different countries around the world, including one that puts actor Patrick Dempsey in the driving seat.
In the past week, both Adshel and APN Outdoor have announced another phase in their digital expansion.
With poverty a growing problem in Finland, the Salvation Army is encouraging the fortunate to help the misfortunate in a powerful campaign about how life can change in the blink of an eye.
Raise a glass for Moa Brewing Co., Whittaker’s, TAB and Wendy’s.
When confirming news that ASB was parting ways with Saatchi & Saatchi after five years, the bank’s general manager of marketing and communications Roger Beaumont said his team was finalising details with an agency to take over digital, direct and data-based responsibilities for the business. This agency has now been revealed to be Aussie shop With Collective, which will be expanding into New Zealand as a new arm of the Dentsu Aegis Network.
June is set to be a big month for New Zealand sports stars and fans with the Americas Cup and the Lions Tour, and joining in the festivities with a song is Moa Brewing Co, which has launched an epic campaign that shows its support and encourages others to do the same.
To promote its annual Shark Week, Discovery has given a shark’s typical seal diet a musical flavour.
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.
As Ferndale was rocked by an unlikely volcanic eruption for its 25th anniversary edition, thousands of New Zealanders tuned into Shortland Street as TVNZ reports a bumper audience of 630,000 for the interminable soap.
It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.
GroupM chief executive Mark Lollback has confirmed the disestablishment of the joint managing director roles, currently occupied by Emma Bolser and Linus Hjoberg, at Ikon.
Last night, among the historical aeroplanes on display at the Motat Aviation Hall, the digital advertising specialists of our industry were acknowledged at the inaugural IAB Awards dinner.
Photographer Lee Howell and Q Brand Agency have taken over Eden Park with ‘Our Neighbourhood’, an exhibition about the stadium’s local community.
With many Brazilian adults yet to leave the nest, real estate portal Zap turned to FCB Brazil to help parents give their adult children a hint.
The wrangle of the P’s has now reached legal heights as Paypal announces its suing Pandora.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Having made a name for itself with its in-your-face adverts, Big Save Furniture has decided to shift gears as it shows off a gentler side in its latest campaign.
Jeep put its adventure loving fans to the test with some outdoor inspired snacks.
Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.
Whittaker’s is getting in on the Lions Tour action by releasing ‘The Full Eighty’—a new chocolate flavour that pays tribute to the staying-power of the All Blacks.
Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.
Faced with the challenge of changing retirees perception that villages are “God’s waiting room”, Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.
For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands and more. Voting closes 31 May.
Ecostore has branched out of cleaning and personal care products to launch its new skincare range with the help of Special Group.
A round of applause to Fly Buys, Men’s Health Trust, McDonald’s and Roadshow Films.
Sweden wants visitors to enjoy the freedom to roam so Visit Sweden listed the entire country on Airbnb.
Immediate CPR can double or tripple a person’s chance of survival, and The Hits wants to make sure its listeners are ready to assist by giving them a musical tool.
Vodafone has signed a four-year sponsorship deal with New Zealand Rugby that will see the telco take on the role of ‘connectivity partner’ for the five national teams, including the All Blacks.
Play-Doh and DB Paris are taking fans, young and old, into the world of Play-Doh with a new campaign that links the toy clay with topical issues.