The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Following the announcement that Spark’s acquired Ubiquity to merge it with Qrious, we chat with Ubiquity co-founder Nathalie Morris about taking up the offer, letting the business grow to the next level and what it means for herself and client.
HP is showing businesses how easy it is to access and steal confidential information in two short films starring Christian Slater as the wolf.
One thing book purists can all agree on is that nothing quite compares to the touch, look and feel of a paperback book. Luckily, for those aficionados, there’s an entire New Zealand awards ceremony dedicated to their design. Here are some of our favourites.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Since its debut during the 1972 Olympics, the Nike Cortez has come a long way from gracing the feet of long distance runners to the outfits of high fashion models like Bella Hadid. Now, to celebrate the shoe’s 45th anniversary, Nike NZ is dabbling in the business of zines with the launch of The Rise, a photographic exploration into self-expression and female empowerment.
Taika Waititi dips into the tropes of charity advertising as he fronts a new campaign by Clemenger BBDO for the New Zealand Human Rights Commission.
From a boppy spot about Kiwi cliches to a somewhat awkward tour around Auckland’s best ‘training grounds’, there’s been no shortage of ads promoting the much anticipated Lions Tour. Many of the ads have focused on highlighting New Zealand’s scenery and culture, and Flying Fish has continued the tradition with a spot for Sky Sports UK.
With semester two of the academic year kicking off next month, the University of Auckland have released a new campaign urging the next generation of leaders to be restless in their pursuits.
Almost one in three New Zealand adults aged 15 years and over are obese as well as one in nine children aged two to 14 years, and now Sealord is taking a stand to reduce those rates. It’s on a mission to make New Zealand healthier in a new brand platform, by Ogilvy & Mather, which kicks off with a story about a father and daughter learning to swim.
There’s nothing like a global scandal to shake a company to its very foundations. Volkswagen New Zealand’s general manager Tom Ruddenklau shares what the New Zealand arm of the car dealer has learnt from operating in a crisis, and how it got to be in a position where it is now stronger and better performing than ever.
Jason Chan has been announced as the new chief marketing officer at BNZ.
Spark is broadening its data and marketing capabilities by acquiring Ubiquity and merging it with Qrious, Spark Venture’s data and analytics company.
Spark Lab’s giving James Corden’s popular Carpool Karaoke format a business twist in a new campaign called ‘Carpool Coaching’.
Take a bow ITM, Energy Online and The Block NZ.
It’s been almost a year since Bravo first hit local TV screens. So we chat to general manager Maria Mahony about how the channel’s tracking, what it adds to the local lineup and the misconception that only women watch the shows.
Remember when Jean-Claud Van Damme did the splits between two Volvo trucks? Now Volkswagen is playing in the mesmerising car ad space with a ballet-inspired spot to promote its Crafter van.
Renovation enthusiasts rejoice as MediaWorks launches the sixth season of The Block NZ with another colourful campaign.
Brazillian pet retailer Petz has a solution for people stuck with a tattoo of their ex’s name.
Architecture in the digital landscape doesn’t age quite as gracefully as that in the real world. And after ten years of the same site, the team at NZ Herald decided it was time for some renovations.
It’s been a year since Pokemon Go launched, causing people to roam the streets and turning Auckland’s Mission Bay into a sea of people walking head down in search of the AI creatures. Now, to mark the anniversary, its maker is celebrating the cities that catch the most Pokemon.
Energy Online is showing off its no contract deal in the form of a massive back tattoo that shows how life is full of regretful commitments.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
To celebrate the connection between ITM and its customers, JustOne has launched the ‘Live to Build’ campaign portraying authentic stories by real Kiwi builders.
Last night, New Zealand’s radio royalty moved from behind the microphone to Auckland’s Shed 10 to celebrate the best of a platform that shows no sign of slowing down.
42 Below and Colenso BBDO are tackling the not-so-crucial issue of cocktail-garnish-waste by making soap from discarded lemons.
Ikea is celebrating its iconic blue bag with a video showing how it’s become a part of people’s lives.
Vodafone is taking control of its digital advertising by announcing a new set of rules to ensure its brand does not appear alongside hate speech and fake news.
The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360.
It’s not too late to show your thinking at the TVNZ-NZ Marketing Awards as late entries are now being accepted. Enter before 9 June to showcase your skills in one of the new categories.
Media consumption is changing. But by how much? Test your knowledge with the StopPress/Freeview TV quiz.
In response to news that he might be losing government funding in Australia, the iconic Life Education ambassador is speaking out.
Round of applause to Adidas Rugby, Mazda and BurgerFuel.
After a stint of 18 months, Google NZ country director Stephanie Davis has confirmed she will depart the local office to take on the role of country director for Google in Singapore.
To mark the start of its Worldwide Developers Conference (WWDC), Apple has taken a look at what the world would look like without apps—and it’s not pretty.
Earlier this year, Josh Moore told NZ Marketing the Effies were among the most important advertising shows in the world. Now, Y&R NZ has nabbed itself a Grand Effie at the 2017 North American Effie Awards for ‘The McWhopper Proposal’. We revisit that interview to hear his thoughts on whether or not clients care about awards, and which of those awards actually matter.
Rave reviews, impressive sales, celebrity endorsements, a Purple Pin at the Best Awards … The Wool Runner from Allbirds has tapped into the growing desire for ‘anonymous luxury’ and is riding a wave of popularity. But it’s no overnight success. In the presence of about seven years’ worth of prototypes, co-founder Tim Brown and designer Jamie McLellan tell Ben Fahy about the long and winding road they had to travel to bring their vision to life.