‘The McWhopper’ strikes again: Y&R picks up Grand Effie win in New York
While we celebrated Queen’s Birthday with a long weekend, Y&R was revelling over a Grand Effie win at the 2017 North American Effie Awards for ‘The McWhopper Proposal’.
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Browsing: News
The latest agency news, campaigns and client wins (and losses) making headlines across Aotearoa.
Wish you were here: BurgerFuel greets its American customers with personalised postcards
BurgerFuel is branching out into the United States and it’s giving its first few American customers a Kiwi pen pal connection.
Y&R takes TAB in different direction following account win
The TAB has launched a new positioning via the handiwork of its new creative partner Y&R NZ.
Mazda and 99 put the utility back in ute
From picking up a ‘hot’ German tourist to a full-on mariachi band, Mazda and 99 have launched a new campaign to celebrate the wide-ranging versatility of its BT-50 ute.
APN Outdoor looks to unify outdoor with an industry-wide measurement tool
A common criticism often levelled at the outdoor advertising industry is that it lacks a single form of measurement to be applied across all providers. But APN Outdoor is looking to change that with a launch of a tool.
A children’s book for adults
Attempting to get privileged Americans to relate to children living in poverty or danger can be difficult, so Youth Ambassadors in America is trying a new approach by letting the children do the talking.
The Compendium: 2 June
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
AMP brings today and tomorrow together via Many Minds
AMP is encouraging New Zealanders to get covered anytime, anywhere in a new campaign by Many Minds.
Deloitte report shows advertising contributes $6 billion to New Zealand economy
The Commercial Communications Council (CCC) this week released a report showing that the advertising industry contributes $6 billion to the New Zealand economy.
Best Ugly Bagels and Karma Cola join forces
Best Ugly Bagels and Karma Cola have come together to create a do-good bagel dubbed the ‘Karma Bagel’ to raise money for cola families in Sierre Leone.
A Prickly takeover
A clever media stunt for Weed B Gone has weeds following audiences across TV channels.
MediaWorks financial results: radio carries television and digital
The release of MediaWorks’ financial figures this week showed that radio remains the healthiest and most important part of the business.
UPDATE: Auckland Council confirms Clemenger Group, Federation and Ogilvy & Mather as its new partners
Update: Auckland Council has released an official statement regarding its pitch process, confirming that Clemenger Group, Federation, and Ogilvy & Mather will be providing its advertising and media services from 1 July. PLUS: MBM and OMD will be taking over the media side.
Vodafone’s blind drift race stunt goes global
Last year, Vodafone and FCB set out with an experiment that saw Red Bull driver Mad Mike whiz around a race track in a blacked out car, surviving only by the grace of Vodafone’s 4G network. Now, the ad has been recreated in seven different countries around the world, including one that puts actor Patrick Dempsey in the driving seat.
Adshel and APN Outdoor introduce new digital sites
In the past week, both Adshel and APN Outdoor have announced another phase in their digital expansion.
Salvation Army seeks empathy for people in need
With poverty a growing problem in Finland, the Salvation Army is encouraging the fortunate to help the misfortunate in a powerful campaign about how life can change in the blink of an eye.
Ads of the Week: 30 May
Raise a glass for Moa Brewing Co., Whittaker’s, TAB and Wendy’s.
Aussie agency With Collective expands into New Zealand with ASB as foundation client
When confirming news that ASB was parting ways with Saatchi & Saatchi after five years, the bank’s general manager of marketing and communications Roger Beaumont said his team was finalising details with an agency to take over digital, direct and data-based responsibilities for the business. This agency has now been revealed to be Aussie shop With Collective, which will be expanding into New Zealand as a new arm of the Dentsu Aegis Network.
Rugby, racing and beer: Moa gets behind New Zealand’s sailing and rugby stars
June is set to be a big month for New Zealand sports stars and fans with the Americas Cup and the Lions Tour, and joining in the festivities with a song is Moa Brewing Co, which has launched an epic campaign that shows its support and encourages others to do the same.
Discovery feeds Seal to the sharks
To promote its annual Shark Week, Discovery has given a shark’s typical seal diet a musical flavour.
TVNZ-NZ Marketing Awards entry period draws to a close: check out the new categories before it’s too late
The leaves are turning and time is running out to show your thinking at the TVNZ-NZ Marketing Awards – entries close Friday 2 June at 5pm. Enter now to showcase your skills in one of the new categories.
Shortland Street celebrates 25 years with an explosive plot and audience
As Ferndale was rocked by an unlikely volcanic eruption for its 25th anniversary edition, thousands of New Zealanders tuned into Shortland Street as TVNZ reports a bumper audience of 630,000 for the interminable soap.
Investing in quality journalism: Shayne Currie on NZ Herald Focus’ award-winning audience growth
It’s been just over a year since NZME launched the NZ Herald Focus brand and now, it’s celebrating a win at the International News Media Association (INMA) World Congress in New York. With the award recognising how the new brand has tapped into a new audience for NZ Herald, we speak to managing editor Shayne Currie about how it’s managed to do that and why news video is so important.
Management changes at Ikon: Joint MDs Emma Bolser and Linus Hjoberg set to depart
GroupM chief executive Mark Lollback has confirmed the disestablishment of the joint managing director roles, currently occupied by Emma Bolser and Linus Hjoberg, at Ikon.
Inaugural IAB Awards celebrates the smartest ‘geeks’ in the industry
Last night, among the historical aeroplanes on display at the Motat Aviation Hall, the digital advertising specialists of our industry were acknowledged at the inaugural IAB Awards dinner.
Eden Park puts its fans on display—UPDATED
Photographer Lee Howell and Q Brand Agency have taken over Eden Park with ‘Our Neighbourhood’, an exhibition about the stadium’s local community.
Zap boots adult children out of the nest
With many Brazilian adults yet to leave the nest, real estate portal Zap turned to FCB Brazil to help parents give their adult children a hint.
The Great Letter Epidemic: Part III
The wrangle of the P’s has now reached legal heights as Paypal announces its suing Pandora.
The Compendium: 26 May
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Big Save Furniture has stopped shouting—UPDATED
Having made a name for itself with its in-your-face adverts, Big Save Furniture has decided to shift gears as it shows off a gentler side in its latest campaign.
Want a taste of the great outdoors?
Jeep put its adventure loving fans to the test with some outdoor inspired snacks.
Globelet’s mission to put the cool factor back in reusable bottles
Globelet’s mission from five years ago remains unchanged: To rid the world of disposable cups and drink bottles. But the ambitions of founder, Ryan Everton, span beyond being just that ‘cup company’ that supplies festivals with reusables: he wants to create a system in New Zealand cities that will change the way consumers consume; a revolution of sorts.
Whittaker’s serves up scrumptious support for the All Blacks
Whittaker’s is getting in on the Lions Tour action by releasing ‘The Full Eighty’—a new chocolate flavour that pays tribute to the staying-power of the All Blacks.
Stereotypes, heroes, celebrities: what to be aware of when marketing across the ditch
Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.
Metlifecare proves its villages are anything but boring
Faced with the challenge of changing retirees perception that villages are “God’s waiting room”, Metlifecare gave its branding a makeover with new logos, initiatives for residents and platforms to tell their stories.
The Hot List: vote for the best thinkers, brands and shows in New Zealand media
For our next issue of NZ Marketing magazine (on sale in June), we’re getting in on the listicle action by selecting the best of the bunch in the media business. While the editorial team puts their heads together to figure out who and what comes out on top, we need avid readers with their fingers on the pulse to vote for their favourite magazines, TV shows, radio brands and more. Voting closes 31 May.