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… as Dean Howie heads for Hawaii, EMANZ passes the executive baton, Next looks for a new editor, Waxeye launches a new surf-related loyalty scheme, Supply picks up a Dieline award and Belkin makes some changes at the top.
Not getting enough taste from your regular beer? Want more ‘aggravation’ before the sweet, sweet nectar touches your lips? Think drinking out of a glass is for losers? Well then, DB has come to the rescue with its new vortex bottle for Tui blond and the new innovation is being promoted in quintessentially cheeky (teehee) Tui fashion with the return of a scantily-clad yet awfully intelligent brewery girl.
Changes in the marketing department at Sanitarium and a desire to find more cost effective ways of promoting the smaller brands in its stable appear to be behind a decision to give a significant chunk of the New Zealand business to Assignment Group and leave Saatchi & Saatchi with the company’s big brands.
How consumers buy stuff has changed a helluva lot in the past year and, after getting its mitts on 65 percent of the daily deal market in New Zealand, GrabOne has played a big part in that evolution. So, to celebrate its first birthday—and the sale of 91,000 movie tickets, 26,000 cupcakes, 39,000 massages and one million holes of golf—it’s made an ad featuring the consumers and merchants who made it all possible.
One more sleep until the Big Sleep Out, where a group of 74 hardy captains of industry and various social crusaders will sleep rough for one night in Auckland to help raise money and awareness for the LifeWise Trust and help bring homelessness to an end. And they’re on the hunt for donations.
This year might not have seen the biggest awards haul by Kiwis at the Cannes Lions, but rather than wallow, we figure why not celebrate those in the industry that did it best, particularly in the Press Lions category. And so, without further ado, here’s some creative inspiration by way of the Grand Prix and Gold winners.
Greedy old Barnes, Catmur & Friends has followed up its May NAB Newspaper Advertisement of the Month win for Hell Pizza after taking victory in June’s Ad of the Month for their ‘Beer tasters Wanted’ ad for Independent Liquor’s Boundary Road Brewery. And, in a repeat of the May decision, the judges also gave another DDB Coastguard ad ‘Parachute Flare’ an honourable mention as runner up.
The Australasian Promotional Marketing Association’s Star awards aim to acknowledge and reward outstanding strategic prowess and creativity in the field of experiential and promotional marketing. And the New Zealand branch of Apollo was the only local agency to take anything home at the 2011 edition last week, winning a gold, two silvers and a bronze.
Ahhh, the meat tube. Such flavour, such convenience and, in most cases, such dubious content. Kiwis who dislike mystery meat in their bangers will be pleased to know Freedom Farms, “the only company to only farm pigs the ‘kind’ way”, has just launched a range of pork snarlers made from ‘Happy Pigs’. We’ve got four $10 Freedom Farm vouchers to give away and all you have to do is come up with a name for a new variety of sausage (eg Campylonossi, The Melanie Kransky or Hawk and Sage). Extra points for telling us what your creation would include.
Saatchi & Saatchi New Zealand has won the Pump water account after a four-way pitch, taking it off Sydney agency Smart.
YouTube and Ridley Scott captured the world in action to great effect recently with Life in a Day. And now Vodafone is taking a similar idea and localising it with Share Everything Day, which aims to find out what New Zealanders are sharing and how they’re using social media.
…as Sweet Shop director Sam Holst tastes gold at Cannes, Alt Group continues to win things, shifting PRs, MediaWorks signs up a new Breeze host, ASB’s tech guy is acknowledged for customer service innovations and 2degrees adds a couple of newbies.
Despite continuing media fragmentation and the rise of digital, TV remains the undoubted glamourpuss of advertising. And the boffins on the Film jury at Cannes, an awards ceremony widely regarded as the gold standard for the creative industries, chose what they deemed to be the best TV ads in the world recently. So here they are, in all their glory.
There’s been plenty of discussion about the daily deal model recently, due mostly to 1-Day’s decision to can its 1-Day Out offering because it believed the model was unsustainable. GrabOne’s founder and chief executive Shane Bradley certainly thought otherwise and, one year after launching its popular experience-based site, it’s ready to take on 1-Day at its own game with a new initiative that aims to put even more crap in people’s cupboards, GrabOne Store.
New Zealanders love nothing more than talking about the weather. So DDB’s team of Jennie Ko, Pip Perkins and Regan Grafton tapped into that with Sky TV’s Cloudy with a Chance of Meatballs online banner ad. And it was good enough to win the July IAB BollyAward.
They used to be called the Qantas Film and Television Awards, but after Qantas grounded all its flights (metaphorically speaking) last year for this and the Media Awards, the name of the screen industry’s night of nights has now been changed to the Aotearoa Film & Television Awards (AFTAs) and Aviso Design has created a new logo that ThinkTV chief executive Rick Friesen says better reflects the nature of the awards.
…Hazel Phillips’ replacement stands up, Bill Francis takes up the Radio Broadcasters Association reins, Jenni McManus swaps business journalism for a comms role, The Listener says goodbye to another deputy editor and The Pond puts some of its freelancers on weekend duty.
Those generous Handley brothers, who sold their share in the Hyperfactory to Meredith Corp last year, launched a scholarship to help improve New Zealand’s marketing smarts by sending them off on a jaunt in the US and giving them access to marketers working for some of the world’s biggest companies, such a L’Oréal, Kraft, Nestlé and AB InBev, as well as a few cutting-edge start-ups. And they’ve chosen their finalists, as well as the panel of six big-brained judges to decide on the winner.
Alasdair ‘Sick Problems’ Thompson’s attempts to clamber out of the huge hole he dug himself last week was a massive PR trainwreck. And you can always rely on Tui to embrace the media zeitgeist on its billboards to try to sell more beer.
Sadly, after the annual week of Gallic hedonism and chinstrokery, it’s back to old clothes and porridge for the global advertising community because the Cannes Lions finished up on Sunday with the awarding of the Film, Film Craft, Creative Effectiveness and Titanium and Integrated Lions Awards. Here’s a round-up of all the winners from these and the special awards.
Last month the Association of New Zealand Advertisers’ (ANZA) Jeremy Irwin, announced he was stepping down from his role as chief executive to pursue more of his lifestyle interests. But while Irwin’s retirement begins at the end of this month, the former director of Unilever New Zealand, Lindsay Mouat, is getting set to step into Irwin’s shoes.
The fine folks at Getty took some snaps of people smiling with sponsors and holding certificates on stage at the Magazine Awards last night. You can read about who won here. And now you can see what they look.[nggallery id=8]
After last year’s big haul for the Kiwi agencies at Cannes, 2011 is looking decidedly average. But there’s still a chance for some late glory after DDB and Colenso picked up two nominations each in the film category.
Not satisfied with simply being the beer sponsor for the All Blacks, Steinlager has gone all gadgety with its latest venture—an iPhone app that helps All Blacks supporters find their way around town whislt keeping them up to date with real-time stream of All Blacks news. And, because ending up passed out in a gutter somewhere isn’t ideal, the app also helps ensure you get home safely.
Six categories down and it’s slim pickings for the Kiwis at Cannes, with Colenso BBDO flying solo and picking up its third bronze lion for the Multiple Sclerosis Waikato campaign in the Outdoor category. This adds to the bronzes it won in the promo and activation and direct categories for Westpac Impulse saver and the Pedigree ‘Doppelganger’ adoption drive.
The public has spoken and the public will be required to participate after Palmerston North-born Pulusea Seumanu’s idea was named the winner in ANZ’s ‘Welcome the World’ campaign. Seumanu’s idea brings together clothing, cards, colour and movement, all of which will be co-ordinated in a mass spectacle created by thousands of Kiwis.
As consumers, we might not give much thought to advertisements beyond having a chuckle at some or snarling and changing channels in response to others. On the other side of the screen, it’s a different story. Stakeholders want to know campaigns are doing what they’re meant to do: making an impact and delivering commercial results. And that’s what the Effie Awards reward.
As the Rugby World Cup draws closer and Kiwis inevitably succumb to the ensuing mayhem, ticket to the matches are becoming an increasingly prized commodity—especially when they’re tickets to the quarters, semis and the finals. And wouldn’t you know it, Coca-Cola is planning to capitalise on that enthusiasm with a multi-channel campaign that includes what it says is its largest ever on-pack promotion.
The weekly gossip mags haven’t had too much to celebrate recently in terms of readership. But there’s been no shortage of excitement in the rather fluid editorial ranks, with Sido Kitchin and Fiona Fraser moving from APN’s Women’s Weekly to ACP’s Woman’s Day and Sarah Stuart being brought in to replace Kitchin. Now there’s been another big shift, with Hayley McLarin deciding to step down as editor of New Idea magazine after six years at the helm for a role as communications director at CureKids.
The wingman. When employed correctly, they’re the one person you can count on to bail you out when you’re being hit on by someone in a bar you can’t stand, or, conversely, when you need a hand to seal the deal. But ever heard of a digital wingman? As part of its new campaign to celebrate the return of the Chick’n McCheese, together with the launch of the new spicy Chicken McWings, McDonald’s has teamed up with DDB Group to deliver a campaign that employs the use of puns as well as a virtual wingman to “talk you up”.