Author StopPress Team

bcg2 Health and Spitfire have snaffled a couple more Pfizer brands, after the two combined forces to win the haemophilia treatments pitch for the Xyntha and BeneFIX products in the Australian market against two Aussie agencies. This win adds to the New Zealand haemophilia business that was won in November last year.

Yet more wine to give away and this time it’s to celebrate GrabOne’s first birthday. We’ve got a whole case of the Ant Moore sauvignon blanc to dish out (three labels were designed especially for the occasion by Allan Wrath and a public vote on Facebook decided …

There are a few old devastated cultural icons the Christchurch community wants to see rebuilt and the Court Theatre is one of those places. And The Press, whose own building was brought down recently, is getting behind the rebuild by tapping into the New Zealand agencies’ creative power to help with the launch of The Press Long Lunch Competition, a challenge that aims to showcase creativity in newspaper advertising while highlighting The Court Theatre’s upcoming fundraising appeal. 

Out-of-home advertising aims to be where the most eyeballs are. But that’s often not quite enough these days and, increasingly, outdoor media owners and agencies are getting creative in an effort to get cut-through and consumer engagement, as evidenced by Barnes, Catmur & Friends’ recent ‘Fiji Me, Please’ Adshel campaign. 

A smaller group of Ads@6  this time round. Of note: The overly excited bacon-seeking dog that wishes it had opposable thumbs; Charting the evolution of television through Sony’s new Internet TV; some fine tic tac balancing skills and why wolf-whistling is never really a good look.

The ideal scenario for any ad is that it will leave a memorable impression on the viewer and, probably because of its “soap drama” format, most of us clearly remember Sam and her separated parents from the mini Anchor family drama that made its debut in 1989. That was more than 20 years ago, but anchor has plans to tap into the nostalgia with a new campaign to celebrate its 125th birthday in September.

Tourism is one of Aotearoa’s biggest earners, so when volcanoes erupt halfway around the world, it tends to cast a bit of a pall over our pulling power.

Air New Zealand’s recent marketing win at the Airline Strategy Awards had some of you questioning the actual value of the campaign in regards to the airline’s bottom line. But it has continued its wit-inspired, celebrity-clad Rico videos and, much like Richard Simmons’ in-flight video appearance made some cringe, the latest celebrity to fly the online video skies with Air New Zealand could well have a similar shuddering effect. The latest online campaign sees Rico get Skycouch-cozy with a number of celebrities, first up, David Hasselhoff. That’s two seedy characters in one video folks.

A decision to focus on the tourism sector is the main motivation behind publisher People Media Group’s decision to bid farewell to its Exporter magazine, announcing it has been sold to Adrenalin Publishing.

One glance down the toilet paper aisle reveals that, well, there’s a lot of toilet paper to be had. And so in a bid to stand out from its competition, two years ago Kleenex took its toilet paper and enlisted the help of some would-be fashion designers, asking them to make dresses out of the paper—dresses that were then modelled on the runway of New Zealand Fashion Week. And in 2011, it’s at it again.

That little man with the frizzy brown hair, squeaky voice and bright-coloured lycra might have agitated some, but he’s been part of a marketing recipe for success that has earned Air New Zealand a prestigious global win at the 10th annual Airline Strategy Awards held in London.

This edition of Ads@6 takes a step back to mid-late June. Of note: The Electricity Authority takes creative liberty on the celebrity heads game; Westpac shows us how ambitious babies can be with their well crafted Gen W commercial; The Aussie’s continue to do their best to reel us over the Tasman for a holiday—this time with a spot of snorkeling; and MasterCard commences with its nostalgic rugby campaign.

Common sense would have it that, with just about everything moving online, the role of online video advertising too will only get bigger. MSN decided to find out and conducted some modestly sized local industry research, with results indicating that the majority (87 percent) of local agencies are expecting to see bigger online video advertising budgets over the next 12 months.

In an effort to create a snapshot of New Zealand through the eyes of social media, Vodafone recently asked Kiwis to share their Tweets, Txts, status updates, videos, and pictures as part of Share Everything Day on 8 July. And the end result of all that sharing, a short-film created by Satellite Media, was released on Vodafone’s Facebook page today. 

We’re venturing back into May and early June for this edition of Ads@6. Of note in this bunch: Classic Hits might be trying to reposition itself as hip and contemporary, but it endorses a rather cheesy CD of soppy ballads; Mainland and Werther’s Original tap into some nostalgia; Ford’s All Blacks designed car delves into the interior aspects; some bogus surfing action for internet protection software; NZTA takes the humorous route; and the Electoral Commission does its best to get you vote savvy.

2011 Corporate Reputation Index

Reputation is everything, someone may have once said. And Air New Zealand has the best one, according to the second annual New Zealand Corporate Reputation Index. 

As everyone knows, the internet is a wonderful thing to waste time on and social media is often singled out as the biggest cause of this timewastery. Now comScore’s Media Metrix service has delivered some local proof, with its recent study on internet usage in New Zealand showing social networking is the most popular online activity, accounting for one of every five minutes spent online in May.

It’s been difficult to miss the Yellow Local campaign around Auckland recently, with a host of regularly changing billboards on the streets and an array of regularly changing TVCs on our screens. But when we spoke to Localist’s chief executive Blair Glubb a few weeks ago he said it was taking a very different approach than its main competitor and building the name up in the market by putting its salesforce to work before launching an ad campaign. But now that time has come, with a couple of ads that show what can happen ‘when people share what’s good around here’. 

When it comes to controlling the global purse strings, some international stats suggest women make over 80 percent of all the purchasing decisions. Chris Ivers and Julie Stratton, who met at JWT in their 20s and between them have years of experience on both agency and client-side here and overseas, are embracing this burgeoning international trend and have launched new Auckland advertising agency Chalis Group, “the only New Zealand agency specialising in advertising to women”.

…Publicis Mojo and Waitemata films send Kenneth on a radio-controlled journey for the Auckland City Mission’s winter appeal, DDB NZ create a semi-internet meme with its new Pascall Swirl campaign, Tracta launches campaigns for the New Zealand Credit Union and Hawke’s Bay Rugby Union and Sean Fitzpatrick promotes full credit checking. 

Brancott Estate—creators of the original Marlborough sauvignon blanc and the company formerly known as Montana—forked out to sponsor the Rugby World Cup and, as the official wine of the tournament, VIPs from around the world will be imbibing its sweet nectar during the event. But never fear, paupers can still get a taste of the good stuff, with the added excitement of a new vintage housed in a limited edition RWC bottle. We’ve got a couple of triple packs to give away and all you have to do is come up with a rugby-related wine brand (for example, Yellow Cardonnay, Fly Half Gully or Liniment Cliffs).