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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].

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From toilet paper scandal to toilet paper fashion
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Gentle Waves

There’s been a bit of a hullaballoo in the loo paper industry this week after Asia Pulp and Paper subsidiary Cottonsoft was accused by Greenpeace of using Indonesian rainforest timber in its products. But while one manufacturer attempts to quell the consumer and retailer backlash, another is attempting to link itself with high fashion with the unveiling of this year’s Kleenex Cottonelle Couture Collection.

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Sayonara, Steve: an Apple advertising retrospective
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News that tech talisman Steve Jobs would hang up his black chief executive turtleneck due to ongoing health issues sent Apple’s stock price swiftly downwards. Of course, the company’s phenomenal success can be put down to the amazing products Jobs and his team created, but also to the savvy marketing campaigns that promoted them and Ad Age has compiled a retrospective of Apple’s top commercials, including classics like the now slightly ironic Orwellian ad to launch the Mackintosh, PC vs Mac, the iPod silhouettes and a range of clever interactive trickery. 

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Make it work, marketing people
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The pics from the Amazing Travelling Photobooth were a feast for the eyes. But we know you’re not full just yet. So make sure you tuck in to a big helping of Getty Images’ snaps from the TVNZ-NZ Marketing Awards at the Langham last night. Mmmm, glamorous. 

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Inside the TVNZ-NZ Marketing Awards photo booth
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You marketing types can’t resist pulling out a blue steel or two in a photo booth after a few wines. Click the expand button on the bottom right to see all the glamour shots/compromising evidence up close. And if you want the wonderous machine to come to your next event, check out the Amazing Travelling Photobooth website here.

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Idealog, Idealog, it’s big it’s heavy it’s wood*
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The Design Issue of the recently redesigned and relaunched Idealog is out now. And it’s the first mag with ex-NBR advertising newshound Hazel Phillips’ name attached as editor (“It’s awesome. Buy it. Or else,” she says with positive aggression). Highlights include the cover story on Avanti’s success, a man who’s selling coffee machines to Italians and Vincent Heeringa’s look at design-led food and beverages. Check out everything else that’s on offer here and, for all those with fancy jabscreen machines, you can download the latest issue on Zinio for a measly $6 here.

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Wraps, wagons and watches: RWC sponsors join the marketing melee
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The smell of sponsorship campaigns gone wrong is wafting around the country at the moment and, with just over two weeks left until RWC kick off, there are probably a few nervous sponsors hoping they don’t get flamed like Adidas and Telecom. But there’s little chance of that happening with Landrover, KPMG or recently announced official watch sponsor TAG Heur, which have all got in on the act.    

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Wherefore art thou long lunch? Shirtcliffe and Co. takes top prize in Press competition
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A few weeks back agencies around the country were asked to put their thinking caps on by The Press and come up with a campaign to support the fundraising efforts required to rebuild the new Court Theatre in Christchurch. And the indie pairing of Shirtcliffe and Co. and Lassoo have come away with the win—as well as a long lunch and a chopper ride—for a campaign that used well known Shakespeare quotations.

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Last chance saloon for awards tickets, as Te Radar and Boyed face off
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We all know Kiwis suck at getting their tickets early and love nothing more than giving event organisers coronaries by leaving it all until the last minute. So, for all of you who fit into that category, there are still some tickets available to the TVNZ-NZ Marketing Awards being held tomorrow night at the Langham. Get ’em here and bask in the glory of the nation’s biggest game changers. And while you’re at it, check out the last instalment of TVNZ’s sponsorship leveraging, this time featuring the night’s MC Te Radar and One News newsreader Greg Boyed offering up some handy tips on effective networking. 

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Email and online video ad spend goes up, up and away in latest IAB survey
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Online spending always seems to be on the up every time the IAB releases its quarterly year-on-year ad revenue reports. Figures released for Q2 are no exception with total online advertising spend in Q2 up 19.46 percent to $84.15million. In fact, IABNZ chair and general manager of MSN New Zealand Liz Fraser is feeling so optimistic, she’s already predicting 2011 will experience an overall growth of approximately 20 percent.

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Adhub adds to its hub
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Adhub has won the rights to a couple of rather attractive online properties, becoming the sole agency for display advertising and sponsorship sales representation for allblacks.com and acquiring the New Zealand sales account for LonelyPlanet.com through its relationship with BBC.com. 

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Winds of change keep blowin’…
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… as another MediaWorks executive feels the heat, Jeremy Corbett farewells the wireless, Michele Teague departs her Campaign Palace gig, Alt Group’s Dean Poole joins an elite club, Interbrand adds two more humans, Jade Software appoints an international marketing manager, NZ Women’s Weekly names just its fifth ever food editor, a couple more Kiwis are named in Spikes Asia juries, well-known TV director Stuart McDonald joins the Sweet Shop and Sony Ericsson welcomes a new Oceania chief. 

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Tuatara comes to fans’ rescue with alternative All Blacks strip
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There have been a few savvy campaigns capitalising on the RWC without breaking the rules around sponsorship recently. And there have also been a few campaigns trying to capitalise on the own goals scored by adidas and Telecom. This ‘interactive’ print ad for Tuatara beer by Y&R Wellington cleverly combines the two. 

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McD’s pumps up the patriotism for ‘Just Because’ push
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 Whether it’s banks, bacon, lamb, insurance or telcos, there’s no shortage of brands trying to tap into the idea of New Zealandness. And McDonald’s and DDB have just launched a campaign for two particularly Kiwi products that fits snugly into this jingoistic genre by focusing on idiosyncratic domestic habits.

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Musical chairs continue as more surprising hires announced
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It’s tough to make a buck in the music industry these days. But those creative types can sometimes make a pretty penny if they sell their soul and head into advertising. And it seems a few musos have left their instruments behind for scamp pads and sharpies of late, with Dave Gibson joining DraftFCB, the Kids of 88 starting at Barnes, Catmur & Friends and P-Money coming on-board at TBWA\.

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Kay in effect at Effie Effectiveness event
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The EFFIEs are looming, judging is currently taking place and tickets are now on sale for the effectiveness function featuring guest speaker Gareth Kay, the director of brand strategy and associate Partner of Goodby, Silverstein and Partners, San Francisco, which, in semi-related news, is currently getting a bit of stick for its ‘new’ logo.

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Applauding the voice of reason: Irwin inducted into TVNZ Marketing Hall of Fame
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Jeremy Irwin has been the main man at the Association of New Zealand Advertisers (ANZA) for the past 15 years. And always having to take the side of advertisers and marketers means he’s fought—and won—plenty of ferocious battles with academics, politicians, special interest groups and other antagonists. He’s stepping back from the public policy coalface to focus on some well-deserved rose sniffing and, one week ahead of TVNZ-NZ Marketing awards night, Irwin was inducted into the TVNZ Marketing Hall of Fame in front of a 350-strong crowd at the Marketing Association’s Brainy Breakfast yesterday. Here’s what he told us about his long and esteemed career in the last issue of NZ Marketing.

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TVNZ feasts on almost all-week Breakfast
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TVNZ’s head of news and current affairs Anthony Flannery has said in the past that Breakfast’s popularity comes down to a good combination of “light and shade”. And the balance will be tipped in favour of light come September 3 when a new Saturday edition of the show that will be co-presented by Rawdon Christie and Toni Street is launched. 

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Abstain removal: Telecom licks wounds, Hell puns it up
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Moa, like many others, has already jumped on the randy bandwagon with its own pro-sex response to the widely rubbished and now-dumped Telecom ‘Abstain from the Game’ campaign. And the other most likely contender, Hell Pizza—with its agency Barnes, Catmur & Friends—has followed suit with this punny wee number. 

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Cold snap brings flurry of jaffas, dumps weather bomb of new appointments and awards
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…as the Herald on Sunday does the APN staff shuffle, Beat Communications brings in new blood by way of former Ogilvy PR lass Jane Finch. Gabrielle Troutback bids farewell to NZ Post, Omnigraphics NZ brings in a non-human hire, Kiwi dairy company The Collective picks up some chunky and prestigious culinary awards in the UK and Fairfax adds another option to the local content offerings.

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Cooking: On your TV, in your kitchen and now in your mall
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The smell of cooking show overload has been gently wafting through television screens for some time now. There’s Master Chef UK, My Kitchen Rules, and tonight sees the the debut of TV3’s Under the Grill starring Australian celebrity chef Sean Connolly. Later this month TVNZ is also debuting its Chef On a Mission show with Simon Gault. If you have a particular penchant for the genre, you’d barely be left with enough time to do any cooking of your own were you to watch them all. But if Westfield has anything to do with it, you’ll at least be tempted to leave the house and see Simon Gault in real human form as part of his latest roadshow called A Master Chef at Work, all part of Westfield’s BrandSpace brand partnerships scheme.

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Vodafone tripped up by the Fair Trading Act, ordered to pay fines to the tune of $400k
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It seems not all is well and fair in land of telco advertising. While Vodafone may be busy reviewing its agency partners, the Commerce Commission has been busy reviewing Vodafone over allegations it has been misleading customers with its broadband and mobile phone promotions between 2006 and 2009. Six cases have been brought up against Vodafone and the first of those to reach court has resulted in the telco being fined $402,375 plus court costs late last week after it pleaded guilty to breaching the Fair Trading Act in relation to its Vodafone Live! mobile phone internet service. Vodafone says it will defend the charges for the remaining five cases.

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M&C Saatchi gets personal with a double-dose of emergency services campaigns
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If you’re called Paul, Nicola or Marama then congratulations, M&C Saatchi has selected your name for use in its latest campaign for the NZ Fire Service. You might feel justifiably chuffed at your selection, but actually, the randomly selected names are all part of clever personal print campaign created to drive home a serious message about the random nature of fires.

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Request interesting information, win We Can Create tickets—COMP CLOSED
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We Can Create, an annual celebration of graphics, fashion, animation, illustration, motion graphics, typography, sound design, live audio-visual art, interactive and experiential marketing, fine art, music, product design and more, is just a couple of weeks away. There will be much stimulation, inspiration and captivation during the two days of seminars from impressive local and international creative types. And there’s also an array of side-events, exhibitions and general festivities in the week leading up to and after the event. StopPress has got two tickets—one VIP and one general admission—to give away and all you have to do is post a weird/entertaining Google search phrase in the comments, for example, how fast is Barack Obama over 40 metres, why is my dog doing that or pretty much anything along these lines.

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