It’s tough to make a buck in the music industry these days. But those creative types can sometimes make a pretty penny if they sell their soul and head into advertising. And it seems a few musos have left their instruments behind for scamp pads and sharpies of late, with Dave Gibson joining DraftFCB, the Kids of 88 starting at Barnes, Catmur & Friends and P-Money coming on-board at TBWA\.
According to BC&F’s managing partners Daniel Barnes and Paul Catmur, Jordan Arts and Sam McCarthy have been hired as interns and will have “diverse roles” in the agency, but they would not be drawn on details.
“Being not just one, but two of New Zealand’s most successful musicians, we look forward to them giving BC&F the competitive advantage we’re looking for.”
Over at TBWA\ Peter Wadams (aka P- money) has been hired as a “content generator”.
“As one of New Zealand’s top Hip-Hop DJs Peter has worked with some of the best people in the business and we’re lucky to have him,” says executive creative director Andy Blood.