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Kay in effect at Effie Effectiveness event

The EFFIEs are looming, judging is currently taking place and tickets are now on sale for the effectiveness function featuring guest speaker Gareth Kay, the director of brand strategy and associate Partner of Goodby, Silverstein and Partners, San Francisco, which, in semi-related news, is currently getting a bit of stick for its ‘new’ logo.

Kay has built a department that has gained recognition for its business effectiveness at both the EFFIE and AMA award shows and he will share his thoughts on what makes for highly effective advertising.

When: Tuesday 6 September 2011

Time: 4.45PM. Followed by drinks and nibbles

Venue: Media Design School,  92 Albert Street

Investment: $35+GST

RSVP to: desiree@caanz.co.nz by Friday 26 August 2011

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