It had to happen. And, in what many will see as the exact opposite of life, where sexual activity gets you beer, not the other way round, committed courter of controversy Moa has launched an anti-abstinence campaign.
With the Rugby World Cup* nearly upon us here in New Zealand, it has been reported by TVNZ and in the NZ Herald that Telecom NZ has launched a campaign encouraging New Zealanders to support the All Blacks by giving up sex for the duration of the tournament (the best part of two months).
Former All Black captain Sean Fitzpatrick will front the campaign and participants will be issued with black rubber rings to show they are behind the campaign.
Moa Beer are taking completely the opposite approach and are encouraging supporters to indulge in sexual activity. They’ll even reward you.
Simply post on the Moa Beer Facebook page (before kick-off on Friday 9 September) the number of points you think Dan Carter will score during the RWC* and then match every point with a sexual encounter during the same period. If you get the number right and match the scoring then Moa Beer will reward you with a case of Moa 1.5L magnums.
For example if you guess 64 points, Dan scores 64 points and you score 64 sexual encounters, you will then score a case of Moa 1.5L magnums.
This campaign will be supported by Moa branded anti abstinence condoms (pictured below) and the following (unconfirmed) promotional lines:
– SLIP THROUGH THE GAP
– SLOT ONE BETWEEN THE STICKS
– SCORE IN THE CORNER
– GET OVER THE LINE
– GET RIGHT IN BEHIND THE TEAM
If Moa is sending out some little friends, we hope they’re up to the task, because the last time a company sent out protection for a promotion there were unintended consequences.