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Sleet as bro: Subaru and BC&F make hay while the snow falls

The masters of the contextual newspaper ad have done it again. The day after the first snow in Auckland for 72 years, Barnes, Catmur & Friends ran this national newspaper ad for Subaru to reassure concerned Aucklanders that, yes, the streets were still passable.

Credits:

ECD:  Daniel Barnes & Paul Catmur

Copywriters:  Rob & Rob

Art Director: Crispin Schuberth

Account Director: Jo Cheyne

Media: Monica Wales

 

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