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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].

News
Green Party takes ownership as Running With Scissors delivers ‘For a richer New Zealand’ party campaign
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As John Armstrong said in the NZ Herald, the Greens are on a roll in the polls, have largely shed their image as a “bunch of bicycle-clip-wearing eco-obsessives”, and “have made their strongest pitch yet to be treated as serious participants in the debate on economic policy”. The National Party don’t think much of the ‘Green Wave’, and neither does Act for that matter. But the Green Party hopes to convince the public with its new campaign, which is positioned around the primary message of voting ‘For a richer New Zealand’. The campaign was timed with the party’s unveiling of its Green Jobs Initiative, which plans to create 100,000 clean green job that will “be at the heart of a new economy for New Zealand”.

News
Traffic Group flies winning Kiwi flag at US marketing awards
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Kiwi marketing agency Traffic has muscled its way past campaigns for the likes of Hilton Hotels to triumph in the business-to-business category of the Summit Marketing Effectiveness Awards in the US.

Overall, the awards received more than 600 entries, but Traffic was the only New Zealand winner among them. The …

News
Enter thy Kingdom of Tonga with new tourism campaign
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Tongan supporters have certainly drawn a lot of attention over the Rugby World Cup campaign and riding on the back of that enthusiasm comes the unveiling of the country’s new tourism campaign ‘Tonga – The True South Pacific’. Featuring a brand overhaul, the campaign comes courtesy  of agency bcg2 and sister agency Mediacom.

News
Curse of the research-ruining subject line
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Place this in the ‘always check your mailouts before you push send’ category. We received an email from a Sydney-based market research company called The Seed asking us to fill in a survey being run on behalf of a “major out-of-home media company” that needed to remain secret because knowing its identity could influence the answers and compromise the findings. Unfortunately, despite an explanation for the anonymity in the body of the email, the subject line read: Adshel benchmark survey 2010. Whoopsie daisies. There but for the grace of God go us. In discussion with Adshel, the survey has been recalled and the research has been canned. But, on the plus side, The Seed is still honouring its commitment to the prize draw of 10x $100 Westfield vouchers.

News
3 Wise Men gives the shirt off its back for charity
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3 Wise Men is a clever company. It sells good products to men at a good price; its largely print-based ad campaign by Josh & Jamie/Assignment Group is always entertaining and memorable; and its policy of only working with good bastards is a noble business strategy. Now it’s become the good bastard by launching two limited edition Cameron Wilson shirts as part of its summer collection, with $20 from each shirt sold going to the cancer charity the range is named after. 

News
Colenso shoots, scores, Spikes
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It was a 21 gun salute for Kiwi agencies at Spikes Asia, and Colenso BBDO was the sharpest shooter, taking the Digital Grand Prix for its Pedigree adoption drive, two golds, a silver and two bronzes.

News
Sky and DDB promote rooms with a view
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Things are looking pretty rosy for Sky at the moment. Huge demand saw it briefly run out of MySky HD recorders in the lead-up the RWC and, judging by recent revenue and subscription figures, one could argue that it’s actually the national broadcaster. But, as this typically entertaining new ad from DDB and Curious Films shows, the company’s not content with its lot just yet and is adding to its product offering with ‘Guest Select’, which gives its hotel and motel customers the opportunity to put a decoder in every room. 

News
BallantyneTaylor connects with CallPlus
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Independent New Zealand B2B agency BallantyneTaylor has won the CallPlus business after a strategic presentation to the company in July. The account was previously with Republik, which won it in February last year but resigned this year.

News
Ads@6: 9 August—6 September
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It’s full speed ahead for Rugby World Cup orientated advertising in this latest round of Ads@6, with Coca-Cola, TV1 and the Warehouse all taking a piece of the rugby pie. Elsewhere, fat green monsters make an appearance for Mucinex, Mini Countryman cars multiply and take over a city, and Pak’nSave pulls out its stickman star once again to help celebrate its birthday.

News
Thanks a thousand, New Zealand, says Boundary Road Brewery
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Back in June, Boundary Road Brewery, the newly rebranded Independent Liquor, launched a campaign to celebrate the launch of a ‘craft range’ that asked Kiwis to be the arbiter of taste and choose their favoured variety of beer, with the winning brew eventually released commercially. The print campaign asking for tasters took out the NAB ad of the month award and now it’s followed that up by acknowledging the 999 humans who tasted and chose the Chosen One beer with an ad in The New Zealand Herald that listed every one of them by name.

News
Brancott Estate marks its RWC turf with, er, turf
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Rugby World Cup (RWC) sponsorship activity is already rampant and as some visitors get set to make the most of the tournament by heading along to the games or watching them at Party Central, they’re being given a taster of what they’re in for, quite literally by way of taste. RWC sponsor Brancott Estate, in conjunction with EYE and creative agency Pim, has created a virtual vineyard at Auckland International Airport that stretches across both arrivals halls and extends onto travelators, walls, floors and ceilings.

News
On the recruitment drive…
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… as Federation adds both staff and clients, Designworks appoints an experienced business campaigner to the new role of client strategist, Magnum hits double figures, Eleven adds two new accounts, Mike O’Sullivan to pass judgement in London and video and social/casual gaming network VENA adds an Asia Pacific COO. 

News
DDB and Colenso put on the Spikes—UPDATED
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After a record 3647 entries, the 55 jury members for Spikes Asia have released the shortlists for Print, Outdoor, Media, Direct, Promo & Activation, Design, PR, Radio, Digital, Mobile and Film. And DDB NZ is at the front of the Kiwi pack with 15 nominations, with Colenso BBDO close behind on eight. 

News
Barkers goes Black in new campaign, acknowledged for e-commerce success
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Every man and his dog is trying to get a piece of the rugby pie at the moment, some officially, some not so officially. Barkers is the official formalwear supplier to the All Blacks, and to leverage its sponsorship it’s just launched the ‘Not Any’ campaign. But wait, there’s more: Barkers has also been named as the only New Zealand finalist in the Australasian Online Retail Industry Awards (ORIAs), the only awards in Australasia that recognises and rewards excellence in ecommerce retailing. 

Opinion
StopPress’ alternative RWC infographics: alcohol consumption
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As all regular pub-goers know, alcohol often acts as a performance enhancing drug when it comes to playing darts, pool and, on rare occasions, ‘the field’. And while it’s generally accepted that it’s the opposite of a performance enhancer for practically everything else, and particularly rugby, infographics.co …

News
Fast paste: Phantom gets creative to promote big new site
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There’s been some major consolidation in the outdoor sector of late. APN bought Oggi and submissions are currently open should you want to have your say to the Commerce Commission about iSite’s bid to buy OTW. But while the big two fight it out, the smaller guys keep trucking on and Phantom Billstickers has added one of the country’s premier street poster sites at the corner of Symonds and Alex Evans St in Auckland to its arsenal. And it’s kicked it off with a nice bit of creative self-promotion.

News
Substitutes brought on…
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…as the Ogilvy juggernaut keeps rolling, SparkPHD hires an ‘Irish media maven’, The Radio Network’s long-serving chief exec gets set to step down, Fluxx welcomes the co-founder of the Beige Brigade, Naked nabs a new comms planner, International Rescue adds five newbies to the flock, Media Design School tastes glory in Los Angeles, Lily & Louis wins a couple of accounts, ActionActors takes to the stage and Mark Hanson sets up a new kind of PR agency. 

News
AIM Proximity’s stop-motion desk art
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There have been quite a few changes at AIM Proximity recently. Adam Good left for the bright lights of San Fran and 12 staff have been sent up the road to work at .99 on the Vodafone account, which is about to go to pitch after moving from Colenso. But there are obviously still enough inhabited desks to make this nifty wee stop-motion video, which was created in one night by using items from employees’ desks. 

News
Westfield and Persil push play
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Shopping is one of the country’s favourite leisure activities. But for certain, usually non-female, demographics, the thrill of consumerism quickly wears thin. In response to this, Ikea has just developed a male creche in Australia called Manland. And, in New Zealand, as part of a programme to keep the kids entertained, Westfield BrandSpace, Persil and DNA have joined forces to create a series of new branded indoor playgrounds.

News
Get creative, win lunch for four at Vinnies—COMP CLOSED
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Some say breakfast is the most important meal of the day. But if you work in advertising, marketing or media, you’ll know that’s not true. It’s lunch that’s at the top of the list. And Vinnies on Jervois Road in Auckland (bookings can be made online here) has referenced that with the launch of a rather enticing Friday lunch deal, where diners can get two courses and a glass of wine for just $45 (those with a meat tooth will be overjoyed to learn the lambshanks are back by popular demand). To celebrate this gastronomic arrival, we’re giving away two meals for four from the new lunch menu, one for the person who comes up with the best fictional slogan to advertise the new menu (add it to the comment wall) and one for the best rough sketch of a creative idea for a print ad (email it to [email protected] with Vinnies in the subject line).

News
Kiwibank, you complete me
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More like a film launch than a traditional ad campaign, Kiwibank’s cheeky new EasySwitch campaign, which encourages consumers to switch banks via an interactive YouTube channel called ‘Green Ops’ that looks and feels like a first-person POV-style game, has taken out the Colmar Brunton Ad Impact Award for August. 

News
Special Group ‘un-rugbies’ its way to Bolly Award glory
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Special Group and MediaWorks TV took the non-rugby ball and ran with it for ‘The Home of Not Rugby’ campaign and their online ad that gave users the opportunity to ‘un-rugby’ an interactive banner has won the September IABNZ BollyAward, which aims to encourage great Kiwi-made online creative. 

News
Lots of humans used in welcoming animation
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Asking the public to devise a campaign that best welcomes the world to New Zealand for the Rugby World Cup might seem risky, but by the looks of this TVC, DDB’s Welcome the World campaign for ANZ Bank seems to have been successfully executed, even if it did take the help of hundreds of people and a copious amount of hours to get there.

News
BOTAB: in video
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You’ve marvelled at the winners, who each get to drive a new Audi A1 Sport Plus for a week, and you’ve seen the pictures from the CAANZ Battle of the Ad Bands. Now, thanks to Flying Fish and Audi, you can hear some of the ear/see some of the eye candy those there on the night got to lap up by heading to the Experience Audi website. 

News
Food for thought: Colmar Brunton dishes up Kiwi dining data with Dinner Plate survey
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As part of Colmar Brunton’s inaugural New Zealand Dinner Plate Study, 1017 Kiwis were asked what they were having for dinner, who planned, cooked and shopped for the meal, what their attitudes and emotions were to cooking, and all the who with, what with, where and which day of the week questions you can think of. And while there were lots of findings that fit with what you’d expect, there were a few surprises too, chief among them that Kiwi blokes now make up nearly half of the growing ‘passionate foodies’ category and are generally more passionate about cooking.

News
PR for PR: PRINZ launches best practice eBook
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As we’ve seen in the lead-up up to the Rugby World Cup, PR is very important—and, at times, very tough to control. But it’s not just about crisis management or pushing products. So in an effort to show what PR is actually all about—and how it can be used effectively—the Public Relations Institute of New Zealand (PRINZ) has released the first ever New Zealand Public Relations Case Studies eBook, which tells the tales of 26 PRINZ Award winners and entrants from 2011. 

News
Paris, je t’aime, says Telecom
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He’s been on gardening leave since his surprise resignation from the role of chief executive at MediaWorks TV in June. And now it’s been announced that Jason Paris will take over the role of chief marketing officer at Telecom, replacing the outgoing Keiren Cooney, who took a big media battering over the Abstain for the Game campaign and is set to take up the role of chief communications officer with the National Broadband Network company in Australia. 

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