He’s been on gardening leave since his surprise resignation from the role of chief executive at MediaWorks TV in June. And now it’s been announced that Jason Paris will take over the role of chief marketing officer at Telecom, replacing the outgoing Keiren Cooney, who took a big media battering over the Abstain for the Game campaign and is set to take up the role of chief communications officer with the National Broadband Network company in Australia.
Telecom spokesman Mark Watts said Paris, who will be focused on driving retail revenue in the ‘New Telecom‘ (which is thought to be undergoing a complete rebrand at the hands of Designworks and seems unlikely to be called Telecom), was unavailable for comment until he starts on September 19. But Paris said in a release that he was excited to be back working with a Kiwi brand.
“Telecom is a great New Zealand company that plays a vital role in the lives of millions of Kiwis. I’m excited to be part of a dynamic team which will ensure that Telecom capitalises on the tremendous opportunities ahead of it.”
There are also plenty of challenges to overcome, partly due to the monopolistic legacy, but Telecom retail chief executive Alan Gourdie thinks Paris, who has extensive experience in strategy, technology, sales and marketing with Nokia, McDonald’s, TVNZ and MediaWorks, is the guy to do it.
“I’m very pleased that Jason is joining Telecom at what will be a very exciting time in Telecom’s history,” he said.