Independent New Zealand B2B agency BallantyneTaylor has won the CallPlus business after a strategic presentation to the company in July. The account was previously with Republik, which won it in February last year but resigned this year.
“I was very impressed with the work BallantyneTaylor had done for Canon Australia, particularly their fresh, irreverent business campaign,” says CallPlus’ senior brand Manager Caroline Morris. “Few agencies combine an innovative creative approach with an extensive understanding of B2B, and that appealed to us.”
CallPlus, which was established in 1996, has over 150,000 business and residential customers and turns over in excess of $100 million per annum, claims to be “New Zealand’s largest [privately]-owned and operated telecommunications provider”.
BallantyneTaylor’s managing director Steve Ballantyne says the win can be attributed to the agency’s specialist skills in the B2B area and, while there may not be quite the same budgets in this space, the flipside of that is that there’s not as much competition.
“We’re delighted to have this business. It is an exciting space to be in. It’s a fantastic opportunity and we’re looking forward to rolling out some interesting ideas.”
He says it will be taking care of the business side of things, and it hasn’t won the company’s residential ISP Slingshot, which is currently handled by Mr Smith.
Earlier this year CallPlus became the only New Zealand business to win the prestigious 2011 Global CIO 100 award for innovative excellence in IT.