Thanks a thousand, New Zealand, says Boundary Road Brewery

Back in June, Boundary Road Brewery, the newly rebranded Independent Liquor, launched a campaign to celebrate the launch of a ‘craft range’ that asked Kiwis to be the arbiter of taste and choose their favoured variety of beer, with the winning brew eventually released commercially. The print campaign asking for tasters took out the NAB ad of the month award and now it’s followed that up by acknowledging the 999 humans who tasted and chose the Chosen One beer with an ad in The New Zealand Herald that listed every one of them by name.


Executive Creative Director: Paul Catmur

Executive Creative Director: Daniel Barnes

Art Director: Crispin Schuberth

Creative: Jesse Stevens

Creative: Matt Weavers

Account Director: Sally Willis

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