It was a 21 gun salute for Kiwi agencies at Spikes Asia, and Colenso BBDO was the sharpest shooter, taking the Digital Grand Prix for its Pedigree adoption drive, two golds, a silver and two bronzes.
In addition to its Grand Prix prize, the Doggelganger campaign also earned another gold in Digital, as did Colenso’s Impulse Saver for Westpac in the Mobile category. Colenso also won a silver for its DB Export Untold Story in Film and two bronzes for Levi’s Rear View Girls in Film and Media.
The Doggelganger campaign matched homeless dogs with new owners via a web application analysing the user’s facial features and matching the person to a canine equivalent.
“We’re proud to see our work, like Doggleganger and Impulse Saver, being recognised at this level; work with digital at its heart, and work that’s had a real impact on changing consumer behaviour.”
DDB managed three silver Spikes, two in digital for Cadbury’s Share the Joy campaign and one in Film Craft for Lotto’s Lucky Dog, and five bronzes (Lotto’s Lucky Dog and Sky’s 60 things in 60 seconds in Film, Steinlager Believe and Share the Joy in Integrated and the Coastguard’s panic station in Radio).
Naked Communications picked up a silver and a bronze in media for the Powerade Challenge and TBWA\ received two bronzes for the All Blacks Papier Mache and Wool Blacks work. Rounding out the Kiwi winners was Cirkus for Thien Long and The Sweet Shop for Fairtrade, which each picked up a bronze in Film Craft.
In the country stakes, Australia was beaten to top spot by Japan, which managed 53 Spikes.