… as Federation adds both staff and clients, Designworks appoints an experienced business campaigner to the new role of client strategist, Magnum hits double figures, Eleven adds two new accounts, Mike O’Sullivan to pass judgement in London and video and social/casual gaming network VENA adds an Asia Pacific COO.
Federation has announced a string of new creative and account service appointments, including award-winning senior digital art director Jeremy Clark, who has joined from Mojo and will be working alongside creative director Ben Chandler.
Ex-DraftFCB staffer Naresh Makan has also joined in the role of studio manager while Dan Hopkins joins as designer developer. New account service appointments have also been announced with the addition of ex-TBWA account director Fran Dodd-Parr, and also account manager Kate Cameron, who joined from DDB.
“We’re deliberately building a well-rounded team with both diverse and specialist skills to continue our highly integrated approach to customer engagement,” says Federation co-founder Sharon Henderson.
On the new business front, the agency is busy with new clients Mercury Energy and insurance company IAG. And, following the success of its Red Puppy Appeal, Federation has been appointed to handle all marketing for the Royal New Zealand Foundation of the Blind.
Shuttleworth has more than 20 years international experience as a manager, marketer, consultant and successful entrepreneur and her recent roles have included general manager of Ideaworks New Zealand, where she worked with renowned Australasian retail strategist Stephen Kulmar, successfully growing his New Zealand operation by 300 percent over three and a half years.
“Designworks has an excellent track record in supporting some of New Zealand’s top companies and organisations and is widely recognised as a top performer in engineering transformational change,” she says. “I am looking forward to using my strategic business skills to support Designworks’ capabilities in a range of areas.”
She has worked with a number of leading New Zealand companies, guiding them towards market success including Bendon, Sleepyhead and Warehouse Stationery. A highlight of her career was the creation of award-winning wireless solutions company, Kalooma.
“Lindy brings a wealth of strategic business experience and knowledge to our service base,” says Sven Baker, managing director at Designworks. “This appointment demonstrates our commitment to achieving transformational brand and business success for our clients in New Zealand and on the world stage. Lindy is a proven marketing genius, a business visionary and one of New Zealand’s highest calibre managers. Her strategic and innovative abilities will bring enormous benefits to our clients.”
Mt Eden agency Magnum has added three star players to the team, bringing its total staff number to ten.
Paul Oliver has joined to lead the creative team and he brings more than 15 years’ experience, gained locally and internationally on many respected brands, including the All Blacks, Sony, Audi, Ford and Honda.
“Paul has a strategic mind, an appreciation for effective market research and the special ability to recognise which creative concepts and media choices will have the most impact,” says managing director Dennis Simpson.
It has also upped its digital game by adding Ben Parsonson to the team. He has spent more than seven years in the communications industry, and his art direction and design talents have been applied to a wide range of projects, from advertising campaigns and websites to POS and brand creation.
“Ben combines web knowledge with design talent, which means the can mastermind websites, digital ad campaigns, mobile apps and much more.
Jamie Turner has also joined as Magnum’s in-house marketing expert. She holds a Bachelor of Commerce, majoring in marketing and management, and has gathered her industry experience working with leading brands such as Barfoot and Thompson, 3M, AMP and Capital Shopping Centres.
“The arrival of Jamie, Paul and Ben, who’ve all worked together before, brings Magnum’s team total to ten,” says Simpson. “Never before have we had so many specialists under our roof, so it’s a great time to shoot a brief our way or bring us your marketing problem.”
Eleven grabs a double
Following the successful New Zealand launch last week of Russian Standard Vodka Gold, Eleven PR has secured the global PR account for energy innovator Rubenius and has also been awarded project-based work for leading professional services firm PPB Advisory.
Based in Dubai, Rubenius assists communities, utilities and energy producers intelligently monitor and control their resources, with the goal of achieving less carbon in the process. The company and its affiliates have contracted more than US$6 billion of utility management solutions, and has more than 1,900 employees around the world.
“Complementing our existing client base with a growing, global business like Rubenius and getting the opportunity to work with a market leader in the environmental sector is a real coup,” says managing partner Kelly Bennett.
In addition, Eleven PR has been appointed to support PPB Advisory, which has 300 staff on both sides of the Tasman and specialises in traditional recovery work and successful turnaround outcomes. The work is project-based and Eleven PR was awarded it after a lengthy competitive pitch.
“Earlier this year we signed an affiliate partnership with Omnicom Group sister company Fleishman-Hillard International Communications, one of the world’s leading strategic communications agencies,” said Kelly Bennett.
“Then we extended our offering to Australia with the establishment of an Eleven PR office in Sydney. To follow those two key developments up by winning new, internationally acclaimed clients and a bunch of high-profile domestic business [such as Coca-Cola’s PR work for the Rugby World Cup]is very timely and something we’re really proud of.”
Pass me the Mike
He was previously digital national trading director for Aegis media Pacific, managing the commercial output of 100+ buyer/planners, and also launched the first Aegis media trading desk and DSP globally.
He will be working with Adam Hobson (chief executive and founder), Gracie MacKinlay (New Zealand country manager), Kristina Ranson (video and site partner), Yogesh Sehgal (senior development manager Singapore) and the VeNA CFO. And there are expected to be more staff announcements over the coming weeks.