This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
…as ex-Air New Zealander Steve Bayliss heads back to the FMCG realm, MediaWorks says goodbye to one senior player but welcomes another in the radio ranks, Mango adds a duo to the fruit salad and Cannes and YouTube announce the winners of the Young Lions and Goodwork competitions.
MediaWorks has announced that television chief executive Jason Paris, who has been in the role for just over a year after shifting across from TVNZ, has resigned.
Vivaki, the Publicis-owned group charged with managing the combined resource of Starcom, ZenithOptimedia and Razorfish, has announced three significant new leadership roles across Starcom and the group, with Alex Radford, Richard Thompson and Jo Reid all getting the call up.
The soon to be relaunched Idealog magazine has ended its galactic search for a new editor, fixing on a local human whose name many of our dear StopPress readers will already know: NBR’s Hazel Phillips.
Y&R has been on the hunt for a replacement executive creative director since Vaughn Davis departed in September last year. And it’s managed to lure one of our boys back home, with Josh Moore, a Kiwi lad who has been working in Sydney for the past five years as executive creative director and partner in US Sydney, taking up the role.
Tux just wound up a big campaign where it called for entries from the public to find the ad world’s next dog star. And Amazon, a Huntaway from Ohakune, took out the title. To celebrate this famous victory, Tux have got two prize packs to give away to lucky StopPress canine lovers, including a Mr Vintage Tux t-shirt, a Tux frisbee and a big bag of mega-meaty roast lamb flavour Tux. Mmmm, baked in great-tasting flavour. All you need to do to win is come up with an entertaining name for a dog. Or a new dog food.
Nestle may have found its next Milky Bar kid, but finding a cute hero to sell your product isn’t exclusively reserved to the domain of humans. Introducing droopy-eared Amazon, a Huntaway from Ohakune that beat out over 700 entries to become New Zealand’s next Tux dog.
…because Colmar Brunton’s resident yoof expert has moved up the ladder, Porter Novelli is hailing its new leaders, Alice Moros has traded Mango for a Haystac, BNZ and Duco have signed up Richard Branson to spread his entrepreneurial gospel in New Zealand, Coca-Cola has appointed a new general manager for Oceania, PPR has a new account manager and Getty Images has added few more snaps to its arsenal after the acquisition of Photolibray.
We’re not sure what you did yesterday, but APN will be hoping it included a bit of living. That’s because yesterday was the day Living, a new magazine that “reflects what Kiwis love doing on Sundays”, was launched as part of the Herald on Sunday’s offering.
There was plenty of discussion on StopPress about the launch of the Z brand a few weeks ago. And the first pilot station, replete with Auckland-made muffins, Hawke’s Bay-made pies and jingoistic forecourt attendants, has opened up in Greenlane, which is a good enough excuse for us to post an animation that spells out how it turned from Shell to a letter at the end of the alphabet. Whatever your thoughts on the end result, credit where credit is due for creating a fairly entertaining explanation of the process.
New Zealanders love free stuff. And, blow me down, they also like being entertained. So Ticketek New Zealand has decided to tap into these primal desires with the launch of Nine Rewards, a new online market research panel that offers free tickets as the kicker to get users to share their opinions.
The Fairtrade movement has become a huge marketing force in recent years, with a massive increase in sales and a few big corporates starting to sign up to this more ethical approach to business. And Harriet Lamb, who helped kick off the UK Fairtrade Association about 10 years ago, is one of the women responsible for making this change happen. So, if you want to hear from an inspiring speaker, eat a few nibbles and drink a few Fairtrade cocktails, buy your tickets here for an event being hosted by Good magazine at Image Centre’s swanky new premises on Wednesday 22 June.
Here’s the latest sprinkling of TVCs for your Friday afternoon delight. We’re quite impressed with NZTA’s latest humorous effort, and Bacardi pipes up with a fancy animated offering about togetherness. Pams meanwhile presents its latest human sausage offering for winter and the All Blacks sell more stuff, this time for Weet-bix.
…as Les Mills welcomes a charitable soul to the fold, Kraft says goodbye to a couple of its senior marketers, the Marketing Association announces a few newbies, Crossmark gets a new managing director and office in New Zealand, CGI gurus Lightfarm Studios and animation house Cirkus both snap up a double, and OMANZ temporarily loses a stalwart.
Putting an account up for pitch soon after the launch of a big repositioning campaign is fairly unusual, but Massey University, which recently used successful alumni like Kate Sylvester to announce the institution’s position as ‘the engine of the new New Zealand’, has done just that. And Napier-based agency Tracta has claimed victory after a seven-way pitch, beating out the Foundry, The Church, Buffalo, Ogilvy and TBWA with its heartland agency proposition.
The entry deadline has now passed, a new record has been set for most entries and an impressive collection of game changers have been secured to decide who will take their place amongst the marketing greats at the 2011 TVNZ-NZ Marketing Awards.
When Bluebird launched its ‘Do us a flavour’ campaign last year, in which it sought the tastebud insights of Kiwis to come up with a new chip flavour for its range, it seemed pretty obvious that this wouldn’t be the last endeavour into customer engagement territory. Enter the ‘Dear Griffin’s’ campaign, which allows you, the discerning viewing public and biscuit lover, to submit your ideal biscuit concoction.
Everyone loves a good a laugh, especially those in the rural sector. At least that’s what the creative buffs behind the new advertising campaign for the launch of Altum (previously known as Summit-Quinphos) are hoping for. As part of the rebranding and repositioning exercise, Hamilton-based agency King St has employed the use of a humorous, tongue-in-cheek campaign that likens Altum sales consultants to specialist forensics experts referred to as Farm Scene Investigators (F.S.I). And there’s a bit of swearing thrown in for good measure, even if it is muted out.
It’s been an unusually exciting few months in the world of magazine distribution, and the 2011 tit-for-tat has continued apace, after Netlink re-signed its agreement with Tangible Media, New Zealand’s largest independent magazine publisher.
The newly refreshed New Zealand Innovators Awards launches today and, in addition to the awe and jealousy you will inspire in your colleagues and competitors if you win, clever and inventive types will also have the chance to win a diamond encrusted, platinum-plated, gold-infused oversized paperclip.
…as a ‘hostage drama’ unfolds between DDB and Colenso, Waxeye gets Carter, Aegis names its regional big cheese, King St advertising’s Chris Williams gets some media traction with his Rugby World Cup song, Wellington’s soon-to-open Le Cordon Bleu school finds its main man and Donovan Boyd adds an account manager.
When news of Osama bin Laden’s demise was beamed around the world, it didn’t take long for Hell Pizza to capitalise on the news in its typical controversial style, unveiling its ‘Come in, Osama, we’ve been expecting you’ ad. And the creative culprits behind the ad, Barnes, Catmur & Friends, have been rewarded for their efforts by taking out NAB’s May Newspaper Ad of the Month award.
North Shore-based printer Benefitz has sold its significant interest in publishing business Mediaweb to major shareholder Toni Myers after managing director Aidan Bennett decided it was time to move away from offset printing and focus on some of the other, more exciting aspects of the business.
Bureaucrats have been suffering in their jocks for the past couple of days after the Government announced plans to cut $1 billion off the public services bill. And one of the suggestions is for the Advertising Standards Authority to be folded in with the Press Council, the Broadcasting Standards Authority and the Office of Film and Literature Classification.
Apparently, if you read those preachy books by internet evangelists, the crowd has great wisdom. If you’ve ever met anyone from ‘the crowd’, you’ll know that’s highly debatable, but there’s no doubt they like having their say these days. And, in the latest incarnation of the burgeoning trend to get consumers to help decide on the product that actually ends up on the shelves, Barnes, Catmur & Friends and the Boundary Road Brewery, a division of Independent Liquor, have set out to find 999 Kiwi beer tasters.
Melanie Palmer
The comms response to the outbreak of bacterial vine disease Psa in New Zealand kiwifruit has won Melanie Palmer from ZESPRI International Limited and Andrea Brady from Catalyst Communication Consulting Limited the supreme award at the Public Relations Institute of New Zealand’s PRINZ Awards.
After a fairly long period of relative austerity when it comes to the outdoor sector’s trade marketing efforts, it seems things are starting to brighten up, with the Adshel Rally making a welcome return a few weeks back and APN Outdoor ready to celebrate the first birthday of its ‘Friends in High Places’ series by hosting the after party of the CAANZ Media Awards.
…as Jim Tully and Peter Bush take their place among New Zealand’s media greats; Freeman’s Bay indie Republik opens an Australian office; the Saatchi & Saatchi regional HQ shifts to Singapore from Sydney as Chris Foster takes on a big new Asia Pacific role; Fairfax looks for some creative, integrated inspiration in its new Auckland offices; and Method Studios is acknowledged for its digital work at the New York Communicator awards.
Ah, Ads@6. Welcome back. We’ve missed you. In this edition, unlike ANZ, Westpac thinks life can be perfect; Mitsubishi lets one rip; State continues the stop-motion approach and offers car protection instead of car replacement; Specsavers attempts to save the short sighted from humiliation; Big Save keeps yelling; Stihl’s dark humour makes a welcome return, as does the Spray and Walk Away guy; Hyundai launches a new model, while Ford harnesses the design strengths of the All Blacks for its AB35 project; MasterCard taps into its World Cup sponsorship by revisiting a classic match; and Infratil goes large with the big ‘Z’ launch campaign while BP fights back with a fairly hard to swallow petrol love fest.
Cadbury is currently dealing with yet another crisis after likening one of its chocolate bars to Naomi Campbell in an ad campaign. As you can probably imagine, the diva is not pleased. But, on the plus, less racist and much more feelgood side, it launched the next rhythmical instalment of the Share the Joy campaign on Kiwi TV last night. And it can be summed up with this quote from an unnamed StopPress staffer: “Yeah, I’d grind to that on the DF.”