Y&R’s creative stocks replenished as Moore returns to the homeland

Y&R has been on the hunt for a replacement executive creative director since Vaughn Davis departed in September last year. And it’s managed to lure one of our boys back home, with Josh Moore, a Kiwi lad who has been working in Sydney for the past five years as executive creative director and partner in US Sydney, taking up the role. 

US Sydney is the startup agency for the media shop Razor and it has gone from five to 45 staff in four years under his stewardship.

His work has been recognised at all major shows including Cannes, One Show, D&AD, NYC, Effies, Caples, Young Guns and AXIS; he has created work for Hallensteins Glassons, Nestle, Bank Direct, BMW, Sony, Toyota, Vodafone, Suncorp, Genesis Energy, Stella Artois, Subaru, EA Games, Fairfax Media, SBS and Nike; and he has been ranked the sixth best creative director in Australia by Campaign Brief.

Before leaving New Zealand for Sydney, Moore worked at Saatchi & Saatchi, Publicis Mojo, Lowe and Generator.

“I’m stoked to be heading back to New Zealand and working with the team at Y&R. They have some great talent, fantastic clients and great creative opportunities,” Moore says. “And, of course, I’ll be just in time for the Rugby World Cup.”

Moore will be based in Auckland with national responsibilities (Duncan Munro and Tony Haig in Wellington have been looking after the agency’s creative output since Davis departed). He starts at Y&R on 5 September.

“He’ll be working alongside me, Jason Wells (the ideas director who was hired in March), Janisa Parag (planner0, Nigel Hammersely (digital director) and Barry Williamson (media director),” says Y&R chief executive Jon Ramage. “He’s ambitious for the agency and champing at the bit to get stuck into ideas. We’re all looking forward to him arriving.”


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