Vivaki, the Publicis-owned group charged with managing the combined resource of Starcom, ZenithOptimedia and Razorfish, has announced three significant new leadership roles across Starcom and the group, with Alex Radford, Richard Thompson and Jo Reid all getting the call up.
Radford, previously head of search at OMD, has been appointed to the role of director, Vivaki Hub, the group’s combined ‘digital engine room encompassing search, performance marketing and social implementation.
“Digital is an incredibly important part of our future and already New Zealand is the hub for all of the group’s Australasian search,” says Kevin Malloy, Vivaki Australasian country chair. “This year the Vivaki Hub will transact more than $50m from New Zealand and we are very excited that someone of Alex’s calibre has joined the team to lead and develop our offer in this constantly changing arena.”
Thompson has been promoted to the role of Starcom general manager digital. He will remain responsible for the digital output across the Vivaki group but will also take an active general management role across Starcom.
“Richard has made an enormous contribution to both Starcom and Vivaki since joining 18 months ago,” says Starcom chief executive Alistair Jamison. “He is brilliant, has so much to offer across our entire business and I am really pleased our new structure will allow him to contribute beyond his previously digital-centric role.”