…as ex-Air New Zealander Steve Bayliss heads back to the FMCG realm, MediaWorks says goodbye to one senior player but welcomes another in the radio ranks, Mango adds a duo to the fruit salad and Cannes and YouTube announce the winners of the Young Lions and Goodwork competitions.
Back on the shelf
Foodstuffs has appointed ex Air New Zealander Steve Bayliss as the new group general manager marketing of Foodstuffs New Zealand.
As general manager marketing for Air New Zealand, Bayliss played a key part in helping the airline recover from the aftermath of near bankruptcy to become the Best Airline in the World last year, as judged by Air Transport World.
The bold marketing approach seen in Nothing to Hide and Cranial Billboards netted it a host of awards and viral success and the airline created a whole new media channel with its inflight videos. But the ‘we’ll keep a lead agency and use anyone else that has a good idea’ approach was questioned, as was the creation of an internal creative department.
Last year, when marketing and PR collided and the airline created the new role of general manager marketing and communications, Bayliss decided not to apply for the job. Mike Tod, head of public affairs, took the role in April last year.
Bayliss began his marketing career with international brewer Lion Nathan, where he had a variety of roles before heading to the US to work for Suntory. He then returned to the Southern Hemisphere to head up the Australian Coca Cola business development group, including non-carbonated beverages, new product development, and mergers and acquisitions.
He will be responsible for the strategic development and implementation of key national marketing initiatives across the New World, PAK’nSAVE and Four Square brands.
It’s Keats on the radio
The big news from the MediaWorks towers this week was that TV chief Jason Paris resigned, but there’s some new life elsewhere, with Steve Keats being appointed to the position of retail sales manager for Mediaworks Auckland.
Keats has extensive experience in local and international media. He began his career as a creative writer for Radio New Zealand and was later appointed as group creative director for The Radio Network before becoming an account managers. Keats also manages Smith & Keats Music, an international award-winning production company specialising in creating original music for multi-media broadcast.
“MediaWorks has a reputation for being a young, progressive company,” he says. “I’ve always admired their culture and I can’t wait to join their management team to contribute ideas that help lift revenue and set new world standards for radio and digital.”
Director of sales Paul Hancox says Keats has one of the best minds in the business and securing him is of significant advantage for MediaWorks Radio.
He begins at MediaWorks Radio on 1 August.
Two new fruits
Senior Mangosteen Alice Moros is soon to depart, but DDB’s PR and events arm has shored up its ranks with a couple of recent arrivals.
Glancy has worked with a range of clients both in agency and with his own marketing and PR business, including Tourism Western Australia, New Zealand Rugby League, Motorola NZ, Xbox and Barclays Bank (London).
Amanda Fifield has also joined as senior account manager. Formerly a journalist at The Aucklander and The Press, Fifield joins from PR agency AMG Group Ltd where she was responsible for the communications of a range of FMCG and pharmaceutical clients.
“The longer I am in business the more I realise clients want experience and the smart thinking that comes with it,” says Mango’s managing director Claudia Macdonald. “Bob and Amanda are two passionate PR professionals and I am thrilled to have them join our team. Bob’s exceptional strategic approach to PR and Amanda’s nose for news will strengthen our service to clients immensely.”
Good Young Lions
The Cannes Lions International Festival of Creativity and YouTube have revealed the winners of the two dedicated YouTube Competitions: the YouTube Cannes Lions Good Work Competition and the YouTube Cannes Young Lions 48 Hour Ad Contest.
Launched this year to provide a global platform and bring together creative minds, the YouTube Cannes Good Work competition exceeded expectations receiving hundreds of entries. The competition saw a dedicated channel, set up in collaboration with creative agency Ralph, which worked around the “blank page” concept showcasing briefs from 278 global non-profit organisations seeking creative support to increase public engagement. The competition issued a call to arms to creatives around the world inviting them to submit a one-minute (or less) video to address one or more of the briefs.
Check out the winners at www.youtube.com/goodwork.
1. Aaran Hughes
2. David Alonso Arias Moreno, Senior Copywriter, DraftFCB Chicago, USA
3. James Crawley, Digital Creative, Ogilvy Sydney, Australia
4. Orel Bitan, Copywriter, BBDO Israel
5. Sandro Pizzichelli, Daniela Dragonetti and Maria Chiara Pizzichelli, Orbital Studio, Italy
Running for a third year, the 48 Hour YouTube Cannes Young Lions Ad Contest asked young talent, aged between 18 and 28 years old, to create a video to fit a brief set by charity Save the Children. Competitors were given just 48 hours to create an online video that would drive people to petition world leaders to invest in health care for newborn babies, little children and pregnant moms in struggling countries. After uploading their video to YouTube, competitors were given one week to drive people to their video. The number of public votes received was then taken into account by the dedicated jury who have now chosen two deserving winners.
Youtube VideoSimon Friedlander, Junior Copywriter, DDB Sydney
Youtube VideoR. Venkatraman, Creative Director, Creativeland Asia
YouTube will fly the winners of the 48 Hour Ad Contest on an all-expense-paid trip to Cannes Lions where they will be given the much sought after opportunity to compete in the Young Lions Film Competition as “Team YouTube”. The competition will be judged by the Film Lions jury and the winners announced at the Film, Film Craft, Creative Effectiveness and Titanium & Integrated Awards Ceremony taking place in Cannes on Saturday 25 June.