Six categories down and it’s slim pickings for the Kiwis at Cannes, with Colenso BBDO flying solo and picking up its third bronze lion for the Multiple Sclerosis Waikato campaign in the Outdoor category. This adds to the bronzes it won in the promo and activation and direct categories for Westpac Impulse saver and the Pedigree ‘Doppelganger’ adoption drive.
Ogilvy came away with nada despite three shortlistings, all for road safety related efforts. Droga5’s Decode Jay-Z with Bing took out the Grand Prix.
Colenso will look to keep the lions coming—and maintain its position as the only local winner—when the press category is announced soon. Once again, it’s the only Kiwi possibility, with four of its DB Export print ads making the shortlist.
Colenso’s Rear View Girls viral video for Levi jeans and DDB’s ‘Billboards to Bags’ campaign, which leveraged Cadbury’s sponsorship of the Kiwi Commonwealth Games team by turning 27 billboards with messages of public support into bags for the athletes to take to Delhi, failed to get any gongs in the PR category. Clemenger BBDO Melbourne took the grand prix with the NAB Break-Up campaign.
No Kiwi showings in the media category, which was won by Tesco for its subway store by Chiel Worldwide, and, surprisingly, no goodness at all in the radio category either, which New Zealand usually performs pretty well in. Hell, we didn’t even get shortlisted. Burn. The Mercedes-Benz accident avoidance campaign by Net#Work BBDO in Johannesburg took out the grand prix.
The Cyber shortlist was also barren, as was Design. So it’s not looking like a particularly good haul this year.