The weekly gossip mags haven’t had too much to celebrate recently in terms of readership. But there’s been no shortage of excitement in the rather fluid editorial ranks, with Sido Kitchin and Fiona Fraser moving from APN’s Women’s Weekly to ACP’s Woman’s Day and Sarah Stuart being brought in to replace Kitchin. Now there’s been another big shift, with Hayley McLarin deciding to step down as editor of New Idea magazine after six years at the helm for a role as communications director at CureKids.
During her time at New Idea, which became part of the APN stable last September after Pacific Magazines handed the licenses to publish weeklies New Idea and That’s Life, and the monthly Girlfriend to APN (New Zealand Weddings was picked up by Tangible Media), the magazine was named Magazine of the Year (Mass Market) in 2006.
McLarin also got a few scoops in her time, with Paul Henry’s first interview after his TVNZ departure, Marc Ellis’ wedding and David Bain’s only magazine interviews.
“Whilst I am extremely sad to be giving up this amazing role, I have been offered an exciting opportunity working with CureKids, a charity I have strong links to,” she says.
McLarin worked with CureKids chief executive Vicki Lee, who was managing director at Pacific Magazines.
Sarah Sandley, chief executive of New Zealand Magazines, says she is interviewing potential candidates and hoped to announce a replacement in the near future.
“We have ample time in which to make a smooth transition. Hayley has done a great job and the work she and her talented team have put into the publication will ensure that it attracts high-calibre applicants. We see a continuation of its success.”
McLarin will leave NZ Magazines at the end of August.
New Idea peaked in mid 2006 with 64190 (average net paid) and in the most recent Audit Bureau Circulation figures this had dropped to 44880.