Shifty business…

… as Dean Howie heads for Hawaii, EMANZ passes the executive baton, Next looks for a new editor, Waxeye launches a new surf-related loyalty scheme, Supply picks up a Dieline award and Belkin makes some changes at the top. Howzat!

After four years as professional development manager at CAANZ and a short stint as acting chief executive this year while a replacement was found for Rick Osborne, Dean Howie is off to pastures anew.

He’s heading to Hawaii to “catch a few waves” before returning to Auckland in late August.

“At this stage I have no idea what I’ll be doing so the world is my oyster, as they say.”

New chief executive Paul Head is currently interviewing for a replacement.

Are you experienced?

12 members of New Zealand’s experiential marketing community came together last week for the first official bi-monthly function of the Experiential Marketing Association of New Zealand, an organisation that aims to showcase and reward best practice in the industry, provide a code of practice that ensures better relationships with city councils, venues and event organisers as well as providing an active forum for members to share ideas and to find costs savings for their clients.

The executive committee chair was handed from Copper Brand Experience’s Megan Clark, who leaves to take up her role as chairperson at the CAANZ Marcoms Leadership Group to Mark Pickering, head of the newly formed agency FLUXX – Ideas in Motion.

“Megan has done a tremendous job bringing the organisation through its early days and we’re finally at a stage where we can now push on with our many new members to lift the bar in delivery of experiential campaigns and to raise its profile as one of the most effective communication channels available to marketers.

“The industry has a massive period ahead with the RWC and we want to provide all of our clients with the best ideas, service and delivery of campaigns and prove the value and ROI that can be obtained through working with EMANZ members in the experiential channel,” Pickering says.

Next up

According to the NZ Herald, Christina Sayers Wickstead, who took the job as editor of Next magazine around two years ago after ACP purchased CityMix and stuck it in Metro, is stepping down to spend more time with her family but would still be available to consult.

ACP is currently looking for a replacement, with Wendyl Nissen and Fiona Fraser thought to be possibilities.

Surf wax

In an effort to drum up some more business, Waxeye, the creative studio specialising in animation, has launched its own version of a loyalty programme called Surf Safaris.

Director Paul Scott-James says the initiative, whereby the more you spend, the more you can surf (here and in Samoa), was a natural extension of the company’s relationship management programme. Never fear, if you don’t like surfing you can use your points for some apres surf fun.

“Well, we had to do something, we don’t have a beer fridge,” he says.

For more details, visit the Surf Safaris website.

A Healthy Supply

The Dieline Awards are devoted exclusively to the art of brand packaging and every year, over 900 entries from top companies around the world are received. And local graphic design and interactive agency Supply, which was recently nominated for a Webby, came away with third place in the Beer, Malt Beverages + Tobacco category for its work on Nelson-made Rochdale Cider.

Supply’s managing director, Craig McColl, believes it’s the only company in the Southern Hemisphere to receive a Dieline Award in 2011.

“The standards at the Dielines are extremely high. We were up against big corporate giants from all over the world [Heineken and Millers were first and second in the category]. Receiving this award demonstrates that we have produced some amazing results for our client. That’s what really makes us proud.”

Supply produced a ‘retro cheek’ look that captures a classic ‘brown paper’ heritage feel, with a modern twist. The result is a range of nostalgic, feel-good bottles and boxes that feature antiqued paper and a red apple fruit stamp.

For whom the Belkin tolls

Ian McLean has been appointed as Belkin Australia & New Zealand’s managing director and Brendan Sparks has been named as head of marketing and product management for ANZ.

McClean replaces Belkin’s previous MD, Patrick Domingue, who is returning to Belkin in the USA. In his previous role at Seagate, he was responsible for driving the storage business in ANZ.  Prior to his role at Seagate, Ian spent 10 years at Netgear as VP of Asia Pacific Sales and 10 years at Netcomm as head of sales and marketing.

Sparks joins Belkin from Samsung Electronics where he was product marketing manager for Plasma and 3D TV.  With over 12 years’ experience, he has a very strong background and knowledge of the consumer electronics space. Through strategic and tactical market development, he was pivotal in Samsung’s growth and success in the TV market and he has a track record of aggressive growth in sales, revenue and market share.

Prior to Samsung, he was with Fuji Xerox Printers as APAC regional marketing manager and at Canon Australia heading up software marketing.


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