Those generous Handley brothers, who sold their share in the Hyperfactory to Meredith Corp last year, launched a scholarship to help improve New Zealand’s marketing smarts by sending them off on a jaunt in the US and giving them access to marketers working for some of the world’s biggest companies, such a L’Oréal, Kraft, Nestlé and AB InBev, as well as a few cutting-edge start-ups. And they’ve chosen their finalists, as well as the panel of six big-brained judges to decide on the winner.
In addition to understanding how leading brands engage with their consumers, Hyperfactory scholars will be able to take a look “under the hood” at some of the world’s leading marketing, content and digital enablers such as Apple, Google, Time Warner and Facebook. Additionally, there will be introductions and exposure to those start-ups, entrepreneurs and catalysts that the Handley brothers feel will be the next to change the future of marketing.
The six finalists are:
· Anna-Claire Clendon (Auckland)
· Keren Phillips (Auckland)
· Jen Corbett (Auckland)
· Brooke Anderson (Wellington)
· Carmen Vicelich (Auckland)
· Scott Wright (Auckland)
And here’s the statement from the Handleys.
“Following the scholarship details released earlier this year we are honoured to announce a truly world-class and inspirational judging panel for our six worthy finalists. With experience ranging from true entrepreneurial, guerilla and social marketing to the creation of innovations of the future and extending to global brand stewardship, the judges represent a potent mix of what it takes to succeed in today’s marketing world, where the old collides with the new.”
“In Andy Lark we have the newly appointed CMO of Commonwealth Bank of Australia, and former CMO of the $35bn Enterprise and Public Marketing unit of Dell. In Geoff Ross, a gutsy entrepreneur who against all odds created 42 Below Vodka as a bold aggressive international brand in a sterile sector leveraging viral media before the advent of viral media. Claudia Batten is at the forefront of creating disruption to the marketing model as founder of revolutionary crowdsourcing agency Victors & Spoils: one of AdAge’s Top 10 Agency to Watch List of 2011.
“The last of the Kiwi line-up is Sarah Robb O’Hagan, one of Forbes Most Powerful Women in Sports and AdAge’s Women to Watch 2010. Sarah is an inspirational marketing leader in charge of one of the most iconic brands in America as Gatorade President North America and Global Chief Marketing Officer, Sports Nutrition for Pepsico.
“Joining these world class New Zealanders we have two international visionaries in brand and digital media. Marc Mathieu is Unilever’s newly appointed number two global marketer, recognised both as an entrepreneur and global branding expert. Marc was previously Global Brand Head for Coca-Cola and has a passion for social change. Nihal Mehta is a veteran of mobile and social marketing; a Top 10 NYC Game-Changer and an AdAge ‘Top 20 Marketer in their 20s’, and currently a co-founding general partner at the mobile seed fund ENIAC Ventures.
“A cross section of the good and the great, each of these people have a history of achieving amazing things in the world of marketing and pushing the medium forward.
“The winner will be announced August 1st 2011”.