Destination Queenstown is counting down to spring in its new interactive campaign, which encourages Australians to make the trip across the ditch by showing off the town’s views.
Destination Queenstown is counting down to spring in its new interactive campaign, which encourages Australians to make the trip across the ditch by showing off the town’s views.
While RNZ exists on the periphery of the commercial world, the organisation’s chief executive sees it as increasingly important to work with the nation’s major media companies.
New research from Colmar Brunton has probed New Zealand’s social media habits to find that while Facebook is no longer the latest thing, and may be considered less cool than the likes of SnapChat and Instagram, it remains the most popular social media platform and the most likely to be addictive to Kiwis. Here are some of the most interesting stats taken from the research:
It’s been nearly a month since NBCUniversal-owned Bravo TV launched on New Zealand screens with MediaWorks and it’s already celebrating positive ratings as Kiwis tune in to get a dose of American reality TV.
When someone pops open a bag of chips, loudly unwraps a chocolate bar or brings out any other kind of tasty snack, our eyes can’t help but seek out the food. It’s much the same with seagulls at the beach, which suddenly become interested in you once they see you open that steaming bundle of fish and chips. Tiny Toast has drawn on these situations in two new ads, but has instead created a role reversal between animals and humans.
In a show of good faith, agencies claim to use client’s brands, but to what extent? American agency Roundhouse took the idea to the next level in its latest promo ‘Living off the brands’.
Another month, another round of ads competing for the audience’s attention. While Colmar Brunton said June provided a great variety, it was Kiwibank that took out top spot for its ‘First Savers’ TVC.
Carat has announced the appointment of Alex Lawson to the role of group business director.
Towards Zero has created ‘Graham’, an interactive lifelike sculpture, in a bid to reduce road deaths and injuries.
EMANZ (the Experiential Marketing Association of New Zealand) is set to merge with CAANZ PREScom (PR, Social and Experiential Committee) after six months of discussions. Bringing together the industry bodies will focus resources to help future-proof the experiential industry.
Industry happenings at Omnicom Media Group, Adshel, QMS Media New Zealand, Federated Farmers, Pead PR.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Air New Zealand has released its latest inflight safety video via True. This time it’s Hollywood-inspired, featuring Rhys Darby and comedic actor Anna Faris who help demonstrate safety procedures in different movie genre settings.
After a successful year for New Zealand at Cannes, proving how much the country punches above its weight, now Media Design School has been ranked the number one graphic design and photography school internationally at the Rookies.
Twenty years after Once Were Warriors, Temuera Morrison is back on screens for the Women’s Refuge to reflect on his experience playing Jake The Muss, a wife-beating character who will be with him for life.
For those working in the industry, it isn’t often that an ad really strikes us in the feels; however, Channel 4’s spot for the Paralympics does that and more. It’s a high-budget celebration of the ability of humans to overcome unfathomable disabilities to achieve what, to some, might seem impossible. And it’s bloody brilliant.
A round of applause for Tourism New Zealand, High Performance Sport New Zealand, AMI and My Food Bag.
Wellington-based craft beer brewer ParrotDog is set to launch a crowdfunding campaign on PledgeMe and to announce the initiative, it’s held a 1970s-inspired “press conference” with Curious Film.
Julian Dennison, the young star of Hunt for the Wilderpeople, appears as the face of My Food Bag’s ‘bargain box’ offering in a new spot by Saatchi & Saatchi. PLUS: we ask the young actor what media he consumes in his spare time.
Following the recent departure of Phil Clemas, APN Outdoor has appointed Mike Watkins as its new general manager.
Ask any parent of a teenager and they’ll likely tell you their kids don’t want to be told what to do, and the approach to encouraging them on how to choose a university has traditionally been to shout so-called inspirational messages at them through a TV screen. But this year, Bauer sought to approach potential students differently, providing them with an experience instead, in the form of an activation run at Auckland City Limits on behalf of Lincoln University with its partner Nudie Jeans.
Sky has ventured back into Snapchat territory to attract a younger audience by creating ‘Tiny Trailers’ with comedian Melanie Bracewell.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
ASB has announced the highly anticipated release of ‘Clever Kash’, developed alongside Saatchi & Saatchi. It will be available, in limited supply, this spring.
Pic’s peanut butter has joined forces with Motion Sickness for a Facebook competition campaign running across New Zealand and Australia called ‘Pay it forward’, where Pic’s fans can do just that, nominate their friends who they feel deserve a jar of nutty goodness.
Newshub, Spark, AMI, 2degrees, and Trustpower roll out another round of their respective campaigns.
Uber is back at it again with the delivery of sweet treats, this time teaming up with Lewis Road Creamery and Eat My Lunch.
Touchcast has announced three new senior appointments to its Auckland team, including general manager Jacqui Copas, client service director Steve Poutney and design director Dean Pomfrett.
The Auckland City Mission has released a new campaign, via Track and DDB, titled ‘The Harsh Reality’, an immersive, 360-degree video experience that lets the viewer see through the eyes of a rough sleeper in Auckland.