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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].

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Data dump: Facebook by the numbers
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New research from Colmar Brunton has probed New Zealand’s social media habits to find that while Facebook is no longer the latest thing, and may be considered less cool than the likes of SnapChat and Instagram, it remains the most popular social media platform and the most likely to be addictive to Kiwis. Here are some of the most interesting stats taken from the research:

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Animalistic hunger
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When someone pops open a bag of chips, loudly unwraps a chocolate bar or brings out any other kind of tasty snack, our eyes can’t help but seek out the food. It’s much the same with seagulls at the beach, which suddenly become interested in you once they see you open that steaming bundle of fish and chips. Tiny Toast has drawn on these situations in two new ads, but has instead created a role reversal between animals and humans.

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One man, five days, 15 brands
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In a show of good faith, agencies claim to use client’s brands, but to what extent? American agency Roundhouse took the idea to the next level in its latest promo ‘Living off the brands’.

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Meet Graham
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Towards Zero has created ‘Graham’, an interactive lifelike sculpture, in a bid to reduce road deaths and injuries.

News
EMANZ and CAANZ PresCom to merge
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EMANZ (the Experiential Marketing Association of New Zealand) is set to merge with CAANZ PREScom (PR, Social and Experiential Committee) after six months of discussions. Bringing together the industry bodies will focus resources to help future-proof the experiential industry.

News
Yes, you certainly can
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For those working in the industry, it isn’t often that an ad really strikes us in the feels; however, Channel 4’s spot for the Paralympics does that and more. It’s a high-budget celebration of the ability of humans to overcome unfathomable disabilities to achieve what, to some, might seem impossible. And it’s bloody brilliant.

Partner articles
Stitched together: Bauer, Lincoln University and Nudie Jeans show the value of collaboration
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Ask any parent of a teenager and they’ll likely tell you their kids don’t want to be told what to do, and the approach to encouraging them on how to choose a university has traditionally been to shout so-called inspirational messages at them through a TV screen. But this year, Bauer sought to approach potential students differently, providing them with an experience instead, in the form of an activation run at Auckland City Limits on behalf of Lincoln University with its partner Nudie Jeans.

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