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Samsung has launched the second iteration of its local campaign via Colenso BBDO following the ‘Now you can’ initiative. The ad focuses on the light capabilities of the Galaxy S7 and Edge camera, using young, lively people enjoying their nighttime experiences in a variety of ways to get the message across.
There’s no better way to unleash a bit of tension than by smashing a hollow piece of celluloid across a table at your agency foe. Not only does this activity carry the possibility of knocking over the drink of the said frenemey, but it also gives you the opportunity to engage in the most obnoxious victory dance ever contrived should you win. And for those who do not have teh limberness to claim ultimate glory, fear not. You can still go full McEnroe upon losing every point. It’s very cathartic. So, if this feels like something that you’d like to partake in, enter your team (mixed doubles or singles) into the inter-agency table tennis championships (aka the Flying Paddle), which as set to be held on Thursday, 11 August.
Industry happenings at One Plus One Group, PwC, Energi Advertising, TRA, Uno Loco, Kordia, Spark PR & Activate, Interbrand and RNZ.
Pokémon Go, the augmented reality game where Pokémon appear in the real world to be caught, has taken the world by storm, with players roaming their cities to search out the Pokémon. As many creatures have been found in businesses, brands have also jumped on the bandwagon to share some Pokémon themed fun.
Earlier in the year, Oreo enchanted New Yorkers with the Wonder Vault, an Oreo shaped door that when opened, gave out free Oreos. Now, to launch the chocolate chip flavour, Oreo has opened up the vault further, by allowing people to step inside and get Oreos from a giant cookie jar.
Three cheers for ANZ, Trade Me, Heart of the City, Toyota and Realestate.co.nz.
Adshel has launched New Zealand’s first national digital roadside network, Adshel Live, and, to celebrate its screens, it’s giving Kiwis the chance to win one for themselves.
Following on from last week’s announcement of the category and judges’ awards finalists, we move onto the individual finalists for this year’s edition of the event. The list of finalists are split into veterans and newbies, with the former in contention to win the Marketer of the Year Award and the latter in to win the Rookie Marketer of the Year.
Mac’s Beer is celebrating its 35th birthday with Shine by “beering” all and adding a new beverage to its collection.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Every year, Christmas advertising seems to crawl further and further away from the actual event, surprising us with the Santa-themed adornments earlier and earlier and reminding us that journalists and Olympic sprinters aren’t the only ones obsessed with being first. This is something we’ve come to expect as part of the hyper-commercialisation of the day, and it’s hardly surprising or newsworthy anymore. However, this year, New World has set a new record, putting out a Christmas display in the early days of July.
Auckland’s Heart of the City and Colenso BBDO are letting some of the CBD’s secrets out of the bag in a new campaign to encourage Aucklanders to discover the diversity of offerings in the city.
New Zealand ISP Bigpipe reckons it has the solution to an overcrowded internet connection with a new app that will give users the ability to prioritise their internet for different uses.
Saatchi & Saatchi’s Paul Wilson and Colenso BBDO’s Scott Coldham are among the 150 influential Kiwis who will tonight be trading in their home comforts to sleep rough for a night in a bid to draw attention to the plight of the homeless as part of the Big Sleepout event.
It’s been over a decade since New Zealanders have ventured into the the Toyota Signature Class plant in Thames, but this week Saatchi & Saatchi is catching up with the workers for the next installment of the cars’ journey.
Advertising veteran Mike O’Sullivan passed away on 4 July, bringing an end to his fight against cancer. We invite colleagues and friends to share memories to honour him.
MediaWorks and NBC International have appointed Maria Mahony as the general manager for Bravo New Zealand. She joins the joint venture from her recent role as the head of programming and local content for Lightbox, arriving with 17 years in local and international broadcasting experience at a range of companies, including MTV, Nickelodeon, Comedy Central, TVNZ (Lightbox is yet to announce a replacement for Mahony).
High fives for Spark, NZ Post, ANZ, The University of Otago and Power Farming.
Like all media channels, radio is going through a period of enormous flux. And to stay relevant in this changing environment, radio jocks have had to evolve to stay relevant. We chat to ZM’s afternoon jocks Jase Hawkins and PJ Harding to find out how they’re dealing with the challenges of doing their day jobs while simultaneously coming up with creative ideas that brands can use across channels.
Expedia is trying to tempt visitors to Australia by asking its audience ‘how far would you go for the things you love?’ in a 360-video that shows off some of the county’s best views.
The University of Otago is celebrating student life in a new ‘Only Otago’ campaign via Rainger and Rolfe, showing what goes on inside and outside of the classroom.
Sandra King has resigned from NZME after spending just under two years with the publisher as its group director of commercial.
Rental car provider Europcar and Mercedes-Benz have joined forces to make childhood dreams come true in a unique activation in London.
Industry happenings at TVNZ, Thrive, Designworks, Intelligent Ink, Data Insight, RNZ, BNZ, Clemenger Group and the Herald.
NZ Post and Clemenger BBDO called on hip-hop dancer and choreographer Parris Goebel and her crew of dancers for its new ‘My Parcels, My Way’ campaign, promoting its flexible range of parcel delivery options.
The finalists of this year’s TVNZ-NZ Marketing Awards have been announced after a record number of entries were received. It won’t be long until champagne-filled glasses will once again be clinked together at the Langham, celebrating the best of marketing over the past year.
Hunt for the Wilderpeople broke box office records with an opening weekend take of over $1.2 million and it has gone on to win critical acclaim across the world. There’s no doubt that the film is a local cinematic pleasure, but sometimes this isn’t enough to secure commercial success. Marketing, or the lack thereof, can often play a major role in whether or not a film succeeds. Fortunately, there was quite a hefty campaign behind this one.
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
After a successful week at Cannes nabbing a Grand Prix and a Titanium Lion for ‘Brewtroleum’, Colenso BBDO has now won Creative Agency of the Year 2016 at this year’s Caples Awards, with Clemenger BBDO and Young & Shand also coming away with an award each.
After spending five years as Y&R Wellington’s general manager and 19 years at the agency in total, Grant Maxwell has moved over to Uprise Digital to take up the position of client services director, where he started this week.