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Game of Agencies
When you play the Game of Thrones “you win or you die” and in the ‘Game of Agencies’ “you go big or go home” according to Indian marketing agency Chimp&Z Inc, which has recreated the hit show in an ad agency.
Author StopPress Team
StopPress Team
This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and Rachel Tsai. Send your news to [email protected].
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Billboards for Baxter
Phantom Billstickers is taking poetry to the streets to celebrate the late Kiwi poet James K. Baxter’s 90th birthday.
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Ads of the week: 28 June
Take a bow Wellington Regional Economic Development Agency, Fly Buys and NZI.
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Wellington gets poetic with help from ‘minstrel and messenger of love’, Claude Manheart
Wellington Regional Economic Development Agency (WREDA) has launched an interactive tourism campaign to encourage people to visit the city, but they won’t be traveling alone. Visitors to the campaign’s website cab pop the question to their loved ones ‘Will You Welly Me’.
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New Zealand claims sixth at Cannes, earns bragging rights over Australia
As the final Lions were handed out over the weekend, New Zealand’s total haul of 60 over the course of the event saw the nation finish in sixth position. This result will taste particularly sweet, given that it puts New Zealand one place above our frenemies across the ditch, who only landed 58 Lions.
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Kiwi agencies win two Titanium Lions
Kiwi agencies have enjoyed a very fruitful period at Cannes, winning Lions across most categories and again reiterating the quality of work that emerges from our small island nation every year. This run of success continued over the weekend, with Kiwi agencies picking up two of the coveted Titanium Lions, which are awarded only to stand out entries.
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The Compendium: 24 June
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
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Cannes day five: Kiwi agencies make the music and entertainment shortlists
New Zealand’s currently the sixth ranked country at Cannes with the US in the lead. However, with Special Group making the ‘Music’ shortlist and three agencies on the ‘Entertainment’ list, New Zealand is gearing up for more wins.
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Whopper Blackout
It was a dark time for France. In 1997, the burger giant closed its 39 restaurants across the country after it failed to make a profit. Its return in 2012 was enough to bring a tear to the eye.
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Postr adds video to its platform and expands abroad
Opt-in mobile ad serving platform Postr has been pretty busy of late. After launching Skinny Collect late last year, it’s now launched a lock-screen video format, doubled its subscribers in the past six months and is expanding into South East Asia.
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Cannes day four: Y&R picks up its second Grand Prix and NZ agencies come away a few Lions heavier
Day four at Cannes saw New Zealand agencies picking up more metal, including a few golds. And Y&R’s McWhopper campaign, a standout performer throughout the festival, took home its second Grand Prix.
StopPress exclusives
Hugs prove worthy of the Ad Impact Award
Cute won audiences over last month to see Huggies take out the Colmar Brunton Ad Impact Award for May.
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Fly Buys tickles its way back onto TV screens
Fly Buys has returned to TV screens with a weird—some might say creepy—ad that shows a grown man being tickled by the future version of his current self.
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Cannes day three: another Grand Prix and success in ‘Outdoor’
New Zealand has fared pretty well at Cannes’ third awards show of the week, particularly in the ‘Outdoor’ category, with Colenso BBDO taking out a Grand Prix for ‘Brewtroleum’ and Y&R picking up a gold. A number of silvers and bronzes were also dished out to local agencies in the category.
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You wouldn’t steal a car: NZI brings cyber crime into the physical world to show its threat to businesses
A new campaign for NZI by Young & Shand transposes digital crimes into the physical world in a bid to warn business owners of the dangers they face online.
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When ‘Mr Sun’ isn’t fun
Mollie’s Fund, an organisation providing awareness for melanoma has launched a sobering ad, urging parents to put sunscreen on their kids.
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Carpool to Rio
In the build up to the Olympics, the flurry of brands showing their support with campaigns would have sports fans concerned the athletes are spending more time filming ads than they are training.
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Ads of the week: 21 June
It’s been a big week for creativity with our local agencies winning awards and living it up in Cannes. But who needs the French Riviera when you have our equally prestigious weekly rundown right here at home? This week we salute Energy Online, V Energy, NZ Fire Service, The Co-operative Bank and Anchor.
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Return of the door knockers: a dinosaur in the suburbs
Contagion has reprised its ‘Door knocker’ campaign for Energy Online, this time introducing a dinosaur to terrorise to door-to-door sales people.
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Cannes day two: a Grand Prix and gongs of all colours
France is the place to be for creatives as Lions were served up over night at the International Festival of Creativity. This year saw a record-breaking number of entries and 70 countries making the shortlists. As the industry stars gathered on the red carpet, New Zealand had reason to celebrate. Local agencies took home Lions of all colours including a Grand Prix as Y&R’s ‘McWhopper’ continues to dominate the awards.
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Cannes day one: New Zealand agencies brace for more wins
Colenso BBDO and FCB have each nabbed Lions so far and with shortlists announced, we see which other agencies might be set to take home their own.
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Cannes 2016: Fonterra and Colenso BBDO take home New Zealand’s first gold of the year
The Cannes Lions festival has kicked off to a good start, with Fonterra Brands and Colenso BBDO picking up the country’s first gold Lion this year for their ‘Anchor X-Ray Casts’ campaign in the ‘Health and Wellness’ category.
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The Compendium: 17 June
Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.
Movings & Shakings
Movings / Shakings: 17 June
Industry happenings at MKTG, Mango Communications, Saatchi & Saatchi, Tower Insurance, Hunch, Pead PR, Eleven, Purple Sherbet PR, Mighty River Power and Gladeye.
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V Energy goes natural with a visual feast
V Energy is the latest to get on the healthy lifestyle bandwagon, with the release of V Pure and a new campaign to match. To celebrate the natural beverage, Colenso BBDO has taken the brand in a new direction.
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Anchor supports Olympians with ‘go strong’ message
Anchor is the latest brand to get behind New Zealand’s Olympians, in a continuation of its ‘Go Strong’ campaign, by Colenso BBDO, featuring pole vaulter Eliza McCartney and shot putter, and builder, Tom Walsh.
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The Co-operative Bank ‘put-pockets’ unknowing Aucklanders, raises awareness of its rebate scheme
The Co-operative Bank, with Y&R, is celebrating its ‘Happy Rebate Day’ with some trickery, by sneaking money into the pockets of the unsuspecting to draw attention to the 130,000 customers who will get a share of the bank’s $2.1 million rebate.
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NZ Fire Service and FCB mix ink and ash to make an eerie point in print
The New Zealand Fire Service, launched a sobering campaign today via FCB, drawing attention to the importance of having smoke alarms by combining ink and ash from fire destroyed homes to print stories about recent house fires, which are running in newspapers throughout the country.
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Wash to play
Drawing teens away from games, social media and digital entertainment to help out around the home is as much as a chore for parents as it is doing the task itself. To help, Samsung, with DDB Stockholm, decided to blend laundry and gaming by creating a laundromat fitted out with gaming stations.