ParrotDog goes retro as it announces crowdfunding campaign

Wellington-based craft beer brewer ParrotDog is set to launch a crowdfunding campaign on PledgeMe and to announce the initiative, it’s held a 1970s-inspired “press conference” with Curious Film.

In reality, the “press conference” is a funny teaser clip by Curious Film to announce the impending launch of its equity crowdfunding campaign.

According to the clip, ParrotDog intends to use the money to expand its brewery and uses a cardboard “artist’s impression” to show off its plans.

ParrotDog has spread news of its upcoming PledgeMe campaign on social media as well as its website, and it says to stay tuned for Thursday where more information will be released about the new ParrotDog brewery and its location.

More details on the PledgeMe campaign are “coming soon”.

According to SOBA Wellington brewers have had success with equity crowdfunding in the past, with the Yeastie Boys raising $503,519 in a little over an hour early last year.

Credits for ParrotDog video

Production company: Curious Film
Director: Sam Kristofski
Producer: Matt Kristofski
Writer: Steven Engstrom
DOP: Bryson Rooney
Sound design: Jonny Higgins
Art director: Daniel Foothead
Gaffer: Oren Graham
Colour Grade: David McLaren

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